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Jul 6, 2007

30 TVS Apache RTR 160 Test Ride/ Review. [With Pics]

I take the test ride of the TVS Apache RTR 160 and come back impressed..!!

Impressive..!! That’s how I would describe my Test Ride experience on the TVS Apache RTR 160. But before I rave more about the new Apache RTR, let me narrate my previous experience on an Apache 150.


TVS Apache RTR 160 and the TVS Apache 150


Previous Apache 150 Experience:


>> The first impression of the Apache RTR 160 after my test ride was, “It’s gonna beat the CBZ Xtreme and the Pulsar DTSi 150..!!”

>> I could hardly find anything on the Apache RTR 160 that I did not like

I once rode an Apache 150 for about three hours in the congested bowels of Bangalore. The bike belonged to a friend of mine. It was a relatively new bike with just 2,000 odd kms on the odometer.


Apache 150: Positives

    Looks: The Apache 150 was always handsome looker.

    Build Quality: The build quality of the bike was in fact among the best in the country.

    Handling: Riding the Apache through the congested streets of Bangalore was a dream on the Apache 150. The bike was extremely flickable.


Apache 150: Negatives

    >> If you are tired of watching too many Pulsars

    >> Don't like the styling of the CBZ Xtreme

    >> Want goodies like digital speedo

    >> Need something more powerful than both the Pulsar 150 or the CBX Xtreme,

    think no further and get yourself the TVS Apache RTR 160

    Vibrations: The bike had decent power and got ahead of the traffic with ease. But in spite of being a relatively new bike, the engine was extremely unrefined. Vibrations crept in the Apache 150 at a very low rpm of around 2000-2500 and kept on increasing as the engine was revved more. The vibrations made me feel like I was driving an old and ill-maintained 2-stroke bike.

    Stupid Riding Position: The riding position on the Apache 150 was quite uncomfortable for me. I had to shift every time to get myself in a comfortable position. The handlebar on the Apache 150 was positioned low, mimicking the handlebar of the Pulsar but the foot pegs were set forward instead of what should have been slightly rear set. So in the end the riding position on the 150 was “Neither Commuter Friendly, nor Sporty”.


    My Friend Siva on the Apache 150


    Bike looked/felt small: The Apache 150 had the smallest wheelbase among the 150 CC’s. This made the bike an ideal choice for heavy traffic commute but it also made the bike look and feel small. The front of the bike also felt light especially with a pillion.


Apache 150 Verdict: After riding three hours in the streets of Bangalore on the Apache 150, I felt a sharp pain on my butt due to its stupid riding position. Moreover the vibrations from its unrefined engine had left me extremely unsatisfied.


Now let us come back to the latest RTR experience of mine…



If I had to sum up my RTR Test Ride experience it would be, “Impressive”..!! Most of the flaws of the Apache 150 have been ironed out. The RTR felt like an entirely new bike. It is definitely much better and improved than the Apache 150 (which now has been discontinued).


But also be prepared for a probable 5 km/litre less mileage than the Apache 150

RTR Looks: The RTR looks almost similar to the 150. The bike still retains the tank and body panels of the 150. But a few new features have been incorporated in the RTR, which has made an already handsome bike look even more gorgeous now. The RTR features..


Stripes on the RTR tank


  • A stripe on its body (a la Ford GT), which runs from the front mudguard to the tank and finally to the tailpiece

  • A 270 mm petal shaped front disc

  • The engine of the Apache has been also given an all black treatment along with the alloys and exhaust

  • A small engine guard finished in body colors is nestled at the bottom of the engine

  • The side panels have a matt black plastic finish instead of the earlier body colored ones

  • The RTR also sports a Digital Speedo like the Pulsar

  • The tail lamp now incorporates bright LEDs

  • A split grab rail

  • Clip on adjustable handlebars

  • Aluminium finish brake levers

  • Toe operated Gear Shifter





The wheelbase of the RTR has also been stretched to 1300 mm from its previous 1260 mm. The RTR now looks smashing and definitely is one of the best looking bikes in the country.

Riding Position: The RTR now has rear set foot pegs. Along with the low handle bars it translates into a very sporty riding position. After the Pulsar DTS-I 200, I would rate the riding position of the Apache RTR 160 as the sportiest. Compared to the “Stupid” riding position of the Apache 150, I found the riding position of the RTR very comfortable. I did not get the chance to adjust the handlebars of the RTR (it has two settings), but I just loved the sporty riding position of the RTR.


My friend Siva on the Apache RTR 160


The RTR has a Soul Soothing Bass to its exhaust note reminiscent of the first generation Pulsar

Engine/Performance: Smooth, powerful and definitely an improvement over the Apache 150. I did not get to rev the RTR much but the engine remained smooth with out any significant vibrations till 5000 rpm.

The engine of the RTR is now an oversquare 160 cc compared to the earlier 150 cc square engine. The spec sheets also claim an increase in max power from its earlier 13.5 Bhp to 15 Bhp ( the highest in the 150 cc segment in India). So does that makes the RTR the new king of Indian roads in the 150 cc class (or near about the 150 cc class)..??

The first impression of the Apache RTR 160 after my test ride was, “It’s gonna beat the CBZ Xtreme and the Pulsar DTSi 150..!!” I did not put the RTR on a drag strip, but the RTR did feel faster and a bit more powerful than the CBZ Xtreme or the Pulsar DTSi 150.

Exhaust Note: I have to make a special mention of the exhaust note of the Apache RTR 160 here. The matt black exhaust can of the RTR makes one of the most gorgeous two wheeler music in India. Unlike most of the present crop of bikes which sound slighty better than the "whirr" of the scooty pep, the RTR has a Soul Soothing "Bass" to its exhaust note reminiscent of the first generation Pulsar (but softer than the first gen Pulsar).

Gear Box: Slightly clunky, but ok.

Handling: The Apache RTR no longer feels or handles like a small bike anymore. The extra 40 mm on the wheelbase has done its trick. The bike now feels stable even with a pillion behind. Stability around corners was great.

Ride Quality: The ride quality of the RTR was a little bit hard. It was not exactly uncomfortable but wasn’t exactly plush either. But this actually aided in improving the handling of the bike.

Brakes: The front brakes did the job of bring the RTR to a stop pretty well. No complaints here.



Price: Rs. 66,250 (On Road Bangalore)

Apache RTR 160 Verdict:

    Positives:

    • Previous flaws of the apache 150 have been ironed out

    • Sporty riding position

    • Smooth and Powerful engine

    • Bike looks and feels and handles like a bigger bike now

    • Stable and predictable handling


    Negatives: I could hardly find anything on the Apache RTR 160 that I did not like. But then here are a few, which I think could have improved.

    • The Ride quality is a bit hard

    • Foot peg sub frame finished in black (Too much of black. A silver/aluminum finished sub frame would have given a nice contrast look)

    • The RTR might still feel small for taller guys (Wheelbase is still 20 mm shorter than the Pulsar 150)


Conclusion: I liked the Apache RTR 160 very much. It looks handsome, has excellent build quality, a sporty riding position, smooth engine and good handling. It definitely is more powerful than the Pulsar 150 and the CBZ Xtreme and still is priced similar to the Pulsar.

In fact I see no reason why I should not go ahead and put my money on the RTR.

If you are tired of watching too many Pulsars, don't like the styling of the CBZ Xtreme, want goodies like digital speedo and need something more powerful than both the Pulsar 150 or the CBX Xtreme, think no further and get yourself the Apache RTR 160.

But also be prepared for a "probable" 5 km/litre less mileage than the Apache 150. After all you can't defy Laws of Physics.








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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




Jul 3, 2007

9 Honda India has 100/125 C.C plans. Can we please have the CBR 150R too..??

Why can't Honda manufacture the smallest CBR, the Honda CBR 150R in India..??

The Financial Express, reports that Honda Motorcycle Scooters India (HMSI) is developing a new motorcycle in the 100 cc segment for India, which could hit the market within three years.

HMSI's President and CEO Shinji Aoyama said, “It would take about two years to develop the new bike (100 C.C) and another year for commercial production and marketing.” Aoyama said that the company would ‘probably’ launch a new 125 cc bike model to tap the young generation. "Our existing 125 cc product, Honda Shine, is not very popular with youngsters and hence we would launch a new product targeting the young population," he added.

>> "Why not a new 150 C.C motorcycle for India..??”

>> "CBR 150R is sold in Thailand, which essentially is a Step Thru dominated market..!!"

So HMSI ‘s next offering for India would be a new 100 C.C motorcycle and probably a new 125 C.C too. I just want to ask, “Why not a new 150 C.C motorcycle..??” I don’t think that the recent cosmetic treatment to the Unicorn is going to improve its sales figures by a great margin. Moreover it is not that Honda doesn’t have any other 150 C.C in its international portfolio.

One very exciting 150 C.C from Honda is the CBR 150R. It is available in Thailand for around Rupees 90,000 (Indian equivalent of approximately Thai 70,000 baht). According to me the CBR 150R is the perfect bike that Honda should consider for India.

CBR 150R in Repsol Colors


The CBR 150R has a liquid cooled, single cylinder, 150 C.C four-stroke engine which produces power equivalent to the 224 C.C Hero Honda Karizma..!! i.e. 17 bhp..!! And that too when the CBR 150R weighs just 115 Kg compared to the Karizma’s 150 Kg bulk..!! It also sports six speed gears...




It just beats me why Honda shouldn’t manufacture the baby CBR in India. Who said "Performance Oriented 150 C.C's" should be priced around Rs. 65,000 (price of the present 150 C.C bikes) in India..?? Even at Rs.90,000, I am sure the CBR 150R has what it takes to break now grounds and set new standards. What even more intriguing is that fact that the CBR 150R is sold in Thailand, which essentially is a Step Thru dominated two wheeler market..!!

Come on Honda isn’t India Shining Enough to deserve at least the CBR 150R ..??

No Digital meters..?? No Problem..!!


Unique and attractive tail lights



Techincal Specifications of the Honda CBR150R

  • Engine 4 Stroke, DOC 4 Valves, Water Cooled

  • Max Power: 17 bhp
  • Cylinder Capacity 149.4 CC.

  • Bore x Stroke 63.5 x 47.2 MM.

  • Compression Ratio 11 : 1


  • Engine Start Type Electric Start

  • Ignition CDI Direct


  • Transmission 6 Speeds

  • Clutch Type Wet, Multiple Disk


  • Dimension (W x L x H) 652 x 1,910 x 1,065 MM.

  • Wheel Base 1,286 MM.

  • Ground Clearance 172 MM.

  • Seat Height 776 MM.


  • Dry Weight 115 Kgs.


  • Suspension Front: Telescopic

  • Suspension Rear: Monoshock

  • Brake Type Front Disc Brake, Disc Plate Size 276 MM.

  • Rear Disc Brake, Disc Plate Size 220 MM.

  • Tyre Size Front 80 / 90 - 17 M/C 44P (Tubeless)

  • Rear 100 / 80 - 17 M/C 52P (Tubeless)


  • Fuel Tank Capacity 10 Litrs

  • Fuel Type Unlead Gasoline Octain 91 Up



Pics: BikePics.Com



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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




Jun 30, 2007

22 Why hasn't Honda made a "Big" mark with its Unicorn in India..??

An analysis on why the Honda Unicorn hasn't been a success story so far..

Back in 2004 the market was abuzz with the news that Honda was about to launch its first motorcycle in India. Everyone expected that Honda would make a clean sweep of the motorcycle sales in India. There wasn't any reason to believe that Honda wouldn't be able to pull it off. After all wasn't Honda single handedly responsible for reviving the dying scooter market in India with its "Activa"..??


According to me there are three main reason why the Honda Unicorn failed to make an impact..

>> First: Because Honda is a Japanese Company

>> Second: Wrong "Targeting" and "Positioning" of the Unicorn

>> Third: Maybe because Honda was overconfident

"Overall it was a "Marketing Failure"

Honda has a formidable reputation worldwide not only as the biggest motorcycle manufacturer, but also as a manufacturer which made ultra reliable engines. Consumers in India are no different and always had similar trust in the Honda Brand.

On 08 Septemtember 2004, Honda finally launches its first motorcycle in India, the 150 C.C Honda Unicorn. Along with the ultra smooth and reliable engine it also sported India's first monoshock rear suspension. Magazines carried rave reviews of the latest 150 C.C from Honda; putting it on top of other models of its competitors.


Honda Unicorn

2004 Honda Unicorn


But unfortunately and to the surprise of many, the sales of the Unicorn were dismal compared to the 150 C.C models of its competitors viz. Bajaj Pulsar and TVS Fiero/Apache. Compared to Bajaj Auto’s 150-cc Pulsar, which sells 35,000-40,000 units per month, Honda’s Unicorn manages barely 3,500-5,000 (Source: BusinessWorld).

So what went wrong for the Honda Unicorn..??

Let us try to find some answers...


This is what Mr. Masahiro Takedagawa, Head-South-West Asia, Honda Motor Co. had to say..

The company "made a mistake", said the official (Mr. Takedagawa), in introducing the models and its styling which were quite similar to the existing Hero Honda models (Glamour and CBZ).


So was it really due to the Styling why the Honda Unicorn failed to dent the sales of the Bajaj Pulsar..?? According to me the Unicron was a "Marketing Failure" on part of HMSI.


Majority of people understand "marketing" as "the activity done for PUSHING the product down the customers gullet..!!"

Let me first define "Marketing". Majority of people understand "marketing" as "the activity done for PUSHING the product down the customers gullet..!!" Such a definition would mainly include the Sales and Advertisement strategies and in trying to create a hype in the market about the product.

But according to me "Marketing" covers a lot more aspects of a business. These would be..

    At Pre Production stage:

    • Knowledge of your customer

    • Knowledge of your competitors

    • "Targeting" the right customer segment

    • Selecting the right "Positioning" for your product


    Post Production Stage:

    • Collecting Customer Feedback

    • Customer Relationship Management

    • Managing the Distribution Network

    • Managing Sales & Advertising

Even Selecting the right "Pricing" is a part of marketing. So "Marketing" covers activities starting from preproduction and continues to postproduction activities.

According to me there are three main reason why the Honda Unicorn has not been able to make an impact in the market.

  • First: Because Honda is a Japanese Company


  • Second: Wrong "Targeting" and "Positioning" of the Unicorn


  • Third: Maybe because Honda was overconfident


Honda is a Japanese company, being run by a Japanese Chief. It would take some time for them to understand Indians and the vast Indian market

Let me elaborate the first point. Imagine your are sent to Zambia (you can take any other country for an example) to manage the production and sales of a two wheeler business. What are the problems that you could possibily face there..?? Being an Indian you would first face language problem. The market characteristics of that country would be totally alien to you. Imagine how difficult it woud be to interact with the workers and distributors. So what do you do..?? Simple, hire some local management talent. Let them run the business while you give the orders. Simple Eh..?? Well, the only problem is that if your orders are wrong then everything below you is bound to go wrong.

This exactly is the problem with Honda. It is a Japanese company, being run by a Japanese Chief. It would take some time for them to understand Indians and the vast Indian market. And while planning the Unicorn, they obviously did not understand the Indian market.


To elaborate my second point, let me put a famous quote by Dr. Philip Kotler (the Marketing Guru for management students world over).

"If you nail Targeting and Positioning, the rest will automatically follow"

Let us now see what "Targeting" and "Positioning" actually means..


    Targeting: In simple words "Targeting" means selecting the customer segment for whom the product will be made.

    Positioning: In marketing, positioning is the technique by which marketers try to create an image or identity for a product. For example BMW cars are positioned as Luxury Sports Cars and Volvo cars as one of the Safest Cars. The Positioning essentially brings out the benefits of the product offers to the customer.


The "Targeting" and "Positioning" for a product can be deduced by observing its Advertisements.


A relatively sporty looking but more Commuter Oriented 150 C.C bike was conjured by Honda..

Just try to recall the Advertisements of the Unicorn when it was first launched. The TV Advertisement showed a Young guy riding the Unicorn to his workplace. The Young Rider happens to be a doctor who doesn't pay attention to beautiful girls who plead for a lift on his Unicorn. The Young Doctor would rather be with his patients. The TV Advertisement clearly shows the "Targeting" and "Positioning" of the Unicorn.

Honda'a target customer was the young working executive who was looking more power and style compared to the 100 C.C bikes but who was also sensible enough to look for "Fuel efficiency".

There was nothing wrong with this targeting. Infact any market research done at that time would have given similar results. Moreover everone had clearly seen how the Hero Honda CBZ had failed due to its low mileage. But beyond all these, a young Indian Biker was emerging who was looking for style and excitement more than anything else. But you had to be a bike enthusiast and most importantly an Indian to understand that.

Therefore the Unicorn was to be "positioned" by Honda as a 150 C.C bike with sporty looks but also delivered good fuel efficiency. So a relatively sporty looking but more Commuter Oriented 150 C.C bike was conjured by Honda.

  • The Unicorn was therefore designed to be a sporty looking bike but with upright commuter friendly stance


  • It had a monoshock to show its sporty intent but at the same time had a thin rear tyre to aid fuel efficiency


  • It produced almost same power (13.3 bhp) like its competition so that it could claim to be equally powerful but produced its maximum torque (1.3 Kgm) at a lower rpm (5500) compared to the Pulsar (1.3 @ 6500 rpm) so that it kept the rider in the lower RPM to aid fuel efficiency.

    • The Honda Unicorn was neither sporty enough nor economical enough. It was a classic example of "Confused Positioning".

    Due to this "Wrong Targeting" and "Confused Positioning", a product was finally developed which majority of the 150 C.C buying Indian consumer did not want.



    The Third Point: Honda might have been over confident and decided to go ahead with the "Targeting" and "Positioning". By 2004 it was clear that Bajaj was sweeping the 150 C.C sales with its Pulsar. Honda probably did not take care to study the reason behind the success of the Pulsar.

    If it had done so, Honda might have realized that the target segment for the 150 C.C actually constitutes young guys who are actually looking for a "Hooligan" bike. A bike which should have sexy looks and ample power. If the bike was able to give a better fuel efficiency that the CBZ, then it was a bonus. And yes, they would rather prefer to imagine themself as Hooligan rather than a Gentleman on a 150 C.C.. They would rather dream of cruising with a Hot Chick than going to work.

    The last thing that majority of the 150 C.C buying crowd was looking for is a 150 C.C commuter. And sadly the Unicron turns out to be an execellent 150 C.C commuter. Also the success of its scooter "Activa" might have made honda overconfident. They probably thought that the Indian biker would lapp up anything it dished out.


    Conclusion: So according to me the reason behind the non performance of the Unicorn wasn't because the "Styling of the Unicorn was similar to the CBZ or the Passion". But it was because Honda did not understand us (the Indian "Desi" Bikers), it could not give what we wanted. And since marketing starts by "Knowing your Customers". Overall it was a "Marketing Failure".




    The opinions expressed above are my personal opinions. If you agree or disagree with them or if you have your own opinions, then please share your comments with us.








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    Disclaimer:

    This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




    Jun 29, 2007

    4 Now Aamir Khan has a Blog..!!

    Aamir Khan, the Bollywood Actor has a blog too..!! How popular are blogs in India..??

    Ok, This isn't exactly Two Wheeler News but I found this quite interesting enough to share. Bollywood Actor Aamir Khan also writes a blog..!!

    "You can visit his blog and leave your comments too. Who knows Aamir Khan might become your friend..!!"

    You might ask so what is exciting about it..?? Well, the exciting thing about this is that we can keep a tab on what Aamir is doing right now. We can read about his opinions and thoughts. We can also leave comments on his blog. You might say.. "Ok we'll leave comments on his blog. But will he reply..??" After going through his blog, I have seen Aamir reply to a few..!!

    Click here.. for link to Aamir's new Blog..( Aamir stopped updating the Laagan DVD blog and now blogs on his personal domain)

    Link to Aamir's Blog

    In the U.S, Blogs have become quite a powerful form of media. There are quite a few influential blogs around there. There are many international blogs which earn thousands/millions of dollars...



    Famous International Blogs
    • Engadget: A blog which carries gadget reviews.

    • Boing Boing: Boing Boing is a weblog of cultural curiosities and interesting technologies. It's one of the most popular blogs in the world.

    • Gizmodo: Another Very Popular Gadget guide blog.

    • Techcrunch: A Blog on Internet Startups

    • PerezHilton.Com: A Celebrity Gossip Blog.

    All the above mentioned blogs receives thousands/millions pageviews every day and earn thousands/millions of dollars every month..!!



    Blogs in India

    Blogging in India is quite at its infancy. In fact majority of the people in India who surf the internet hasn't heard of the term "Blog" or "Blogging". Among those who have heard, many of them do not quite exactly know what "Blogs" are. There are a few popular blogs/bloggers in India too. A few of them are:

    • Kiruba.Com: Personal Blog of Kiruba Shankar from Chennai. He writes about his life, about blogging and internet startups in India.

    • IndiaUncut.Com: A blog maintained by Amit Verma. He comments/writes about interesting news that he comes across.

    • YouthCurry.Blogspot.Com: A blog maintained by Rashmi Bansal (Editor of JAM Magazine). She writes about topics which interests Today's Youth.

    • Labnol.Blogspot.Com: A technology blog maintained by Amit Agarwal (probably India's only professional blogger). Amit quit his job as a software engg. just to become as a full time blogger.

    These blogs have a loyal readership but it is no where close to what popular international blogs have. Among the above mentioned blogs only "Labnol.Blogspot.Com" (maintained by Amit Agarwal) manages to earn a few lakhs in a month..!! And that is because his blog gets around 20,000 pageviews every day.



    Reason why Indian Blogs haven't made it big:

    I had the opportunity to chat with Kiruba Shankar and Amit Agarwal about their blogs and blogging in India. After interacting with them, I can now say that there are three main reasons why Indian blogs and bloggers haven't made big news so far.

    • There are very few interesting Indian blogs for the common guy

    • Low internet penetration in India

    • Lack of "Celebrity Bloggers" in India


    Aamir's Blog: Aamir Khan's blog comes as a whiff of fresh air and is a welcome addition to the "Desi" Blogosphere. Aamir stated blogging since 17'th June 2007. He has made 8 posts so far. There are already 100 plus comments on many of his posts..!! Aamir has also taken the trouble to reply to a few in his posts.

    The word that Aamir writes a blog will definitely spread and more people would start visiting his blog. Aamir's blog is actually part of a website which has been launched to market the "Lagaan DVD". This is what Aamir writes in his first post..

    Hi Guys, this is Aamir. Its been 6 years since LAGAAN released in theatres across the world, and while the DVD has been released all over, in India it has only just come out. Reason? My ignorance as a producer resulted in me signing a contract which restricted me from releasing it for 5 years in India. In a day and age when DVDs release within weeks of the theatrical release do you'll think people will be interested in LAGAAN?


    This is actually a quite smart marketing strategy.. The word will spread that Aamir has a blog of his, people will visit his blog, they will come to know of the DVD, and ultimately they might end up buying the DVD..!!

    The idea of a Bollywood Star blogging is very interesting.. More such "Celebrity Blogs" would only increase the awareness about blogs in India. My only concern is that would Aamir continue blogging after the "Marketing Campaign" of the "Lagaan DVD" is over..?? I have left a comment on his blog that he should continue blogging and start his own separate independent blog.

    You can visit his blog and leave your comments too. Who knows Aamir Khan might become your friend..!!







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    Disclaimer:

    This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




    Jun 28, 2007

    5 Yamaha "V-ixion".. is this the 150 C.C from Yamaha for India..??

    Photos of the Indonesian 150 C.C Yamaha V-ixion

    A few days back there was a news article that Yamaha India plans to launch a 150 C.C, 4-stroke model producing around 14 bhp by 2008.

    Will the new 150 C.C model from Yamaha for India be the "V-ixion" that is available in Indonesia..?? Have a look at the pics of the V-ixion taken from Yamaha Indonesia Website.











    Will Yamaha launch the V-ixion in India..?? I hope that it does.








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    Disclaimer:

    This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




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