Mar 15, 2007

0 TVS launches new 100 C.C "Star Sport"

TVS launches a new 100 c.c model called the "Star Sport"

Just when Bajaj Auto has made it public that it intends to quit the 100 c.c segment, it looks like TVS motor have found a renewed interest in the 100 c.c segment. TVS Motor has recently launched another iteration of the 100 c.c series. Calling the new 100 c.c bike as the "Star Sport", the newly launched bike shares the same engine as the other 100 c.c models from the "Star" series, albeit sporting different clothes and being available in different price options. The new bike sports Chrome Graphics (a la Bajaj Platina), new instrument cluster, A newly designed Petrol tank, new side panels and a black exhaust can. The bike also retains the alloys of the "Star City".

TVS Star Sport


The company already has the Star and Star City along with the Electric Start version of the Star City (which is the only 100 c.c bike in India to have electric start as an option).Looks like TVS motor wants to grab more of the 100 c.c pie (which consists of about 70% of motorcycle sales in India).

According to the Offcial Press Release:

TVS StaR Sport will be retailed alongside the TVS StaR City and TVS StaR basic models but targeted at customers who prefer a 'compact sized' motorcycle. In terms of the style and ergonomics StaR Sport possesses a different character compared to StaR City or the base model StaR. However, it retains the same proven engine and the toughness for which the current line of the StaR brand stands for.

The TVS StaR Sport will come in two versions. The base version will come with alloy wheels in 2 colours – Red and Black. The deluxe version with alloy wheels will have fuel gauge, chrome graphics and will be available in three colours – Silver, Black and Blue. The base version will be priced at Rs. 33,990/- (ex showroom) and the deluxe version at Rs. 35,490/- (ex showroom).

According to me the TVS Star is already the best looking 100 c.c in India right now (I rate it better in Looks than the Bajaj Platina). The newly launched Star Sport will only help in making the "Star" brand stronger.

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