1 The New TV Commercial of the 125 cc Bajaj XCD DTS-Si

The new TV Ad for the 125 cc Bajaj DTS-Si XCD looks cool and grabs your attention..

Screenshot of the Bajaj XCD TV Ad

The main Functions of an advertisement are..

• To secure attention



• To arouse interest



• To bring about conviction



• To produce action



• To impress the memory

Here is my personal take on the TV Commercial/Advertisement of the 125 cc Bajaj XCD DTS-Si..

To its credit the TV Commercial of the Bajaj XCD manages to do all this quite well without even uttering a single word..!!

The advertisement definitely grabs your attention. The presentation is unique and execution is slick. The TV commercial is of international standards.

After grabbing the attention, the commercial will surely generate interest of the viewer to go through the 60 seconds.

Bajaj has recently taken a branding initiative under which they are using the Tag Line "Distinctly Ahead" along with the Bajaj Brand. Bajaj hopes that this will in turn bring about conviction in all the products that Bajaj produces and not just the Pulsar.

The TV Commercial definitely lingers in the memory long after you have seen the ad.

Additionally the commercial has to show the various features of the product. All this has to be accomplished within a span of about 60 seconds.

To its credit the TV Commercial of the Bajaj XCD manages to do all this quite well without even uttering a single word..!!

So far so good...



But will consumers reach out for their check books and accept the new Bajaj 125 cc DTS-Si XCD..?? Only time will tell.

Till then have a look at the following TV Commercial/Advertisement and try to deduce it for yourself.

Related Posts:

• Bajaj XCD 125 cc generates public interest, Bajaj to cease Discover 112 and 125 cc models



• XCD, The new 125 cc from Bajaj [Pics/Tech Specs]



• Bajaj Auto Vs. TVS Motors: "Yeh Patent Ka Mamla Hai..!!"



• 125 CC TVS FLAME (With CCV-Ti Engine) HOT..!! HOT..!! HOT..!! [Wallpapers & Tech Specs]



• New 125 C.C Bajaj "Exceed" with "DTS-Si" Engine launched

Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.

17 New 2008 Bajaj Pulsar (UG IV)..??

Received a few photos in my mailbox today.. Is it the 2008 Bajaj Pulsar UG IV variant..??

Upside Down Front Forks..!!

Bigger Sculpted and Aggressive looking tank..!!

I am sure that after getting your heart pumping and your pulses racing with the above photos/pics, I know this is going to be a cruel blow. But sorry guys, the photos posted above are actually of a modified Pulsar DTS-i 180..!!.

And the most interesting fact is that, this piece of art has originated from Indonesia..!!

Indonesia, the third largest two-wheeler market in the world after China and India is basically a market dominated by step thru two wheelers. But like India there is also a niche category of Motorcycle enthusiasts. It is this segment that Bajaj Auto is hoping to cater to with its Pulsar DTS-i 180 model which has been on sale in Indonesia since November 2006.

Carbon Fibre Finish

The above modifications carried out on the Indonesian Pulsar DTSi 180 goes to show the common tastes that bikers in Indonesia and India share.

The following modifications have been carried out on the Indonesian Pulsar DTSi 180..

• Upside Down front forks



• Monoshock at the rear



• Tank Shrouds to give the bike a "Big" feel



• Oversized front Disc Brakes



• Rear Disc Brakes (the original front brake has been used here)



• Integrated Turn indicators front/back



• Half Chain Cover (Finished in "Carbon Fibre" look)



• Split Rear Grab Rails (Finished in "Carbon Fibre" look)



• Removable Pillion Seat Cover (Finished in "Carbon Fibre" look)
  
  
• A Custom Paint Job



• 110 section front/120 section rear, Bridgestone tyres

Details of Modifications

From the pictures the order of workmanship seems to be professional and of high order.

Upside Down forks, Monoshock, a Big Sharp Sculpted tank, special colors..?? And how about a FEAR THE "CARBON FIBRE BLACK" LOOK for the Pulsar UG IV..??

The mods were carried out by "Caprin Racing" of Surabaya, Indonesia. The total cost incurred for the entire modifications apart from the donor bike was around Rs. 40,000-42,000 (Indian Currency).


In the past all I have published were a few computer generated pictures of bikes which were either mailed to me by TBCI readers or downloaded from other websites or blogs which were created using photo editing software. Most of these pictures again have been of the Pulsar created by Indonesians. Let me make this clear that this shouldn’t be interpreted in any way that TBCI is biased towards Bajaj.

Thanks to "Caprin Racing", this time I could publish photos of a real and excellent modification job. The Bike Chronicles of India thanks Caprin Racing of Indonesia for sharing these photos with us.





Over to you Bajaj Auto:

Well now..!! When Bajaj decides to bring out the Pulsar UG IV variant (with TVS getting aggressive, I believe that is going to be soon), won't you like to see something similar..??

Upside Down forks, Monoshock, a Big Sharp Sculpted tank, special colors..?? And how about a FEAR THE "CARBON FIBRE BLACK" LOOK this time around..??

Related Posts:

• Digitally Altered/Created Bikes pics send in by Visitors of "Bike Chronicles of India"



• From Indonesia with Love. Digitally Altered Pulsar DTS-Fi 220 by Aziz



• Bajaj Pulsar 200 DTSI with Monoshock..??



• New Bajaj Pulsar 220 DTSFi, Modified Pics/Images

Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.

3 Want a ride on "Arjun" from "Mahabharat"..??

Want to ride "Arjun" from "Mahabharat"..??

Very soon you will be able to able to walk into a showroom probably in the Eastern part of India somewhere in Bihar, Jharkhand or West Bengal and walk out with “Arjun” and be part of Mahabharat.

No, I am not talking about B.R Chopra’s Mahabharat, the famous TV series of yesteryears based on the Indian Epic. You aren’t getting to watch a rerun of it on TV either.

But somewhere in West Bengal in a sleepy place called Uluberia, three foreign corporations are hoping to write another epic in the Indian Two wheeler Market by launching a brand called "MAHABHARAT MOTORS"..!!

If you though that was funny, wait till you hear this..

The name of their first offering will be called.. hold your breadth..!! ARJUN..!!



The website of Mahabharat Motors is up and running. The three parties involved in this venture are..

• Salim Group of Indonesia



• Dalerna Limited (Universal Success Group of Singapore)



• Zongshen Industrial Group of China

From the information obtained from the website, construction of the factory has started. The completion of the factory is expected to be arond March 2008 and commercial production is expected around September 2008.


Among these trio only "Zongshen Group" of China has two wheeler making experience. So after Global Motors, Mahabharat Motors will be the second company to bring in Chinese Bikes in India.

Zongshen is actually one of the largest two wheeler makers of China. It even has it presence in Eurpoe. The photo published below is the flagship model of Zongshen Group called the ZS 250 GS.

230 cc, Zongshen ZS 250 GS

I just can't imagine someone buying something like the ZS 250 GS and flaunt it in front of your friends and say that you ride a "Mahabharat"..!!

However, do not harbor any hope of laying your hands on the ZS 250 GS hoping it will be the usual Chinese low priced product. At least no so soon. The initial offereings of "Mahabharat Motors" will be sold only in select regions of..

• West Bengal


• Orissa


• Bihar (selected areas)


• Jharkhand

So the initial models will be targetted to the rural and semi urban consumers. Well in that case, the brand name "Arjun" for a basically rural offering isn't that bad an idea.

But then, I just can't imagine someone buying something like the ZS 250 GS and flaunt it in front of your friends and say that you ride a "Mahabharat" (like the way you say when you ride a Honda or a Bajaj)..!!


So what say..?? Want to ride a "Mahabharat"..??

Related Posts:

• Global Auto rolls out its first Indo-China Bike from West Bengal

Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.

13 Bajaj XCD 125 cc generates public interest, Bajaj to cease Discover 112 and 125 cc models

Internet search indicates that the 125 cc has caught the fancy of the Public... Bajaj to cease Discover 110/125 cc models

The 125 cc is the Next big thing...!!

No, I am not merely repeating what most of the industry experts are saying about the future of Indian Two Wheeler Industry. I am actually saying this with more conviction since I have myself seen some tangible proof of it..!!

Mr. Rajiv Bajaj on 125 cc Bajaj XCD

Pic: From Rearset's Blog

Why am I saying so..??

I keep a regular tab of the number of daily page views of TBCI (The Bike Chronicles of India) by an online service called "Statcounter". This month has been a raise in the number of page views thanks to the new releases by TVS Motors and Bajaj Auto. The daily average has been around 6,000-7,000 page views. But on 10’th September 2007 (yesterday), the number of page views of TBCI shot to an unprecedented high of 17,012..!! Even today (a day after) the number of page views has been more than regular days (at 20:27 hrs).

Page View Stats of the Bike Chronicles of India

It goes to show how Bajaj Auto has been successful in creating hype over the 125 cc XCD

This sudden spike was due to maximum traffic coming from Google Search, majority of which were searching for the new launch of the 125 cc Bajaj XCD with the DTS-Si engine.

Till now I was of the opinion that majority of the search in the internet was limited to the premium segment (150 cc of above) models only. Now this incident has shown that the consumer is definitely getting interested in the 125 cc segment and searching about it on the internet too.



Bajaj XCD has generated more public interest than the TVS Flame (at least so far):

Also it shows that the TV Commercial/Teaser of the 125 cc Bajaj XCD has been a success since it has generated the interest among the consumer. Even the launch of the 125 CC Flame from TVS hasn’t generated such spikes in the number of page views of TBCI.

But this may well be the reason because unlike the Bajaj XCD, there hasn’t been any TV Commercial of the Flame so far. That means not many must have been informed about the TVS Flame so far. It goes to show how Bajaj Auto has been successful in creating hype over the 125 cc XCD.

Nevertheless the unprecedented spike in the number of page views of TBCI also goes to show that the common public is starting to take more interest in the 125 cc segment.



Bajaj Auto to discontinue the Discover 112 and the Discover DTSi 125:

Following with the launch of the XCD comes the news that Bajaj Auto is ceasing the production of the Discover 112 and the Discover DTSi 125. The Discover hadn’t been selling that well. As admitted by Mr. Rajiv Bajaj himself, Bajaj Auto was selling less than 5,000 Discover 112 per month (read about it here..). This leaves only the Discover DTSi 135 as the production model holding the Discover brand name. Read about it here..

With the decision to discontinue the 112 and 125 cc models of the Discover, Bajaj Auto has made it clear that it will target the entry level 125 cc segment with its XCD, priced attractively at Rs. 41-42K (Ex-Showroom Pune) which is close to the price tag of the 100 cc Hero Honda Splendor.

The Discover DTS-i 135 must have been successful for Bajaj since they are planning to continue with this particular model. At least in Bangalore City I have witnessed quite a few Discover DTS-I 135 cc models pottering around.


Note:

Don't be fooled by the above photo of the Bajaj XCD in thinkng that the XCD is dimunitive in size. Mr. Rajiv Bajaj actually happens to be quite a tall and well built guy. Shown below is a screen shot which clearly shows his tall stature.

Mr. Rajiv Bajaj at an Award Function

Related Posts:

• XCD, The new 125 cc from Bajaj [Pics/Tech Specs]



• Video of the HOT 125 CC TVS Flame..!! [Videos]



• 125 CC TVS FLAME (With CCV-Ti Engine) HOT..!! HOT..!! HOT..!! [Wallpapers & Tech Specs]



• New 125 C.C Bajaj "Exceed" with "DTS-Si" Engine launched



• Honda India has 100/125 C.C plans. Can we please have the CBR 150R too..??



• New 2007 Honda Shine (125 C.C) [Pics/Images/Tech specs]



• Bajaj Discover DTSi 135 C.C on Bajaj's Website now



• Global Auto rolls out its first Indo-China Bike from West Bengal



• Suzuki India launches 3 Variants of its 125 C.C motorcycle range



• New Yamaha Gladiator "Type J.A" 125 c.c with Alloys (Pics/Images)

Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.

12 XCD, The new 125 cc from Bajaj [Pics/Tech Specs]

Bajaj launches the 125 cc DTS-Si "XCD"..

As promised, Bajaj has launched its much hyped 125 cc Bajaj XCD (earlier speculated as the “Exceed” or “Xceed”) today on the 9’th of September 2007. The pictures of the XCD that you see below have been downloaded from Bajaj Auto’s website.



The 125 cc XCD is a very important bike for Bajaj. Bajaj is taking one more shot at Numero Uno Hero Honda in an attempt to replace its best selling 100 cc Hero Honda Splendor. Bajaj hopes that the extra feature laden XCD with its new engine would be able to lure away customers looking at 100 cc bikes.


Styling:

In an attempt to lower manufacturing costs, most of the Bajaj bikes usually share parts with one another. This definitely results in lower prices but also results in lack of exclusivity for the bikers.

Now only if the TVS Flame hadn't raised our expectations with its fresh and sexy styling

The Headlamp is sharp looking and positioned low to give that crouching look. The XCD also features a Digital Display for a speedometer. The side panels and the tail piece though have been designed for the XCD, looks like have been inspired by the Discover’s side panels and the tail piece of the Pulsar. The tail lamp features LEDs which is a first for any 125 cc bike in India. The tank has plastic extensions like the Pulsar 200. Apart from the aesthetics, I doubt if it is of any practical use. Now, does the tank look a bit familiar to you..?? No, it’s not the Discover’s tank but actually looks quite similar to the “Sonic” concept shown by Bajaj at Auto Expo 2006.

Bajaj XCD 125 DTS-Si Features

The XCD incorporates the all black theme made popular by the Bajaj Pulsar 180 and the Pulsar 200 and seems to be the latest fad now among bike makers. Stickers on the tank make sure that everybody takes notice that it is the “Bajaj XCD 125”. The bike also incorporates a Electric Starter.

But it has to be said that even though Bajaj has tried to give the XCD a new look, the XCD looks very much similar to the Discover (at least in the pictures) and its no where are fresh a design as the TVS Flame. Although it might be unfair to compare the TVS Flame and the Bajaj XCD , the 125 cc TVS Flame has raised the bar for styling quite high.


Engine:

Bajaj has given the XCD a new engine with the much touted DTS-Si (Digital Twin Spark Plug – Swirl Induction) Technology. According to Bajaj the new DTS-Si should give 109 Km/l (under ideal test conditions of course). The engine also produces 9.53 Ps of power and 10.85 Nm of torque.



Folding Number Plate:

Quality of the photos of the Bajaj XCD were not as impressive as the quality of the photos/wallpapers of the TVS Flame.

The website design of the Flame is far more exciting than the website for the Bajaj XCD

A unique feature of the XCD is the “Folding Number Plate”. Instead of a rigidly fixed number plate, a flexible mechanism has been created. Now what happens is that whenever the front suspension of the bike encounters a bump, the number plate swings to and fro so that the LOW headlamp has enough clearance. The benefit of this innovative feature according to Bajaj is that the Headlamp can now be set really low.
Amusing feature I’d say. But I’d actually prefer less loose parts on my bike. Anyway Bajaj has applied for a patent for this unique feature.


Price:

According to news reports, Bajaj has priced the XCD at around Rs. 41,000-42,000 (Ex-Showroom) which puts it bang in the Splendor category. Bajaj wants to wean away the 100 cc consumers towards the 125 cc XCD. Therefore such a pricing was expected.


Initial Impression:

The XCD looks like a welcome addition to the promising 125 motorcycle segment. Bajaj has timed the launch of the XCD just before the festive season begins. Bajaj is expected to follow the launch of the XCD with a massive promotional blitz. TV Commercials already proclaim that the 125 cc DTS-Si engine will soon have a bike for it on 10’th September 2007.

Only time will tell how good the125 cc DTS-Si engine is in terms of power, fuel efficiency and reliability. If Bajaj really wants to take splendors place then it really has to ”Exceed” in all these parameters.


Now only if the TVS Flame hadn't raised our expectations with its fresh and sexy styling.

One more thing I would like to mention is that the quality of the photos of the Bajaj XCD were not as impressive as the quality of the photos/wallpapers of the TVS Flame. Moreover the website design of the TVS Flame is far more exciting than the website for the Bajaj XCD. Probably Bajaj also should look into these small matters as well.




Tech Specs of the Bajaj DTS-Si XCD 125:

• Engine: 125 cc, 4 Stroke, DTS-Si



• Max Power: 9.53 Ps @ 7000 rpm



• Max Torque: 10.85 Nm @ 5000 rmp



• Front/Rear Wheels: Alloys



• Front Tyre: 2.75 X 17



• Rear Tyre: 3.00 x 17

Related Posts:

• Video of the HOT 125 CC TVS Flame..!! [Videos]



• 125 CC TVS FLAME (With CCV-Ti Engine) HOT..!! HOT..!! HOT..!! [Wallpapers & Tech Specs]



• New 125 C.C Bajaj "Exceed" with "DTS-Si" Engine launched



• Honda India has 100/125 C.C plans. Can we please have the CBR 150R too..??



• New 2007 Honda Shine (125 C.C) [Pics/Images/Tech specs]



• Bajaj Discover DTSi 135 C.C on Bajaj's Website now



• Suzuki India launches 3 Variants of its 125 C.C motorcycle range



• New Yamaha Gladiator "Type J.A" 125 c.c with Alloys (Pics/Images)

Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.