May 5, 2007

2 Bajaj Discover DTSi 135 C.C on Bajaj's Website now

Official Pics and Tech specs of the Discover 135 now availabale at BajajAuto Website

Bajaj finally has put the techspecs of its Discover DTSi 135 C.C on its website.


Bajaj Discover 135

The Discover 135 indeed comes with a wider 100/90 size (equivalent to Pulsar 150/180) rear tyre. It also sports a 240 mm dia. front disc brake and Gas Filled "Nitrox" rear shock suspension.



"Sadly the Discover 135 retains the 4 Speed Gear box.."

But as speculated earlier the Discover 135 doesn't have "Tubeless Tyres" and power is actually 13.1 PS (which is actually 12.9 bhp) not 13.1 bhp. Not much of a difference but still in the crowded Indian Motorcycle market, where the models have minor differences in terms of engine and power output; a figure of "13" has more phychological appeal than a lesser figure in "12"...



Official Tech specs of the Discover 135

Official Tech Specs Sheet for the Bajaj Discover 135 C.C



The 12.9 bhp and additional goodies like wider rear tyre, gas filled rear shocks, front discs put the Discover 135 right on top of the other 125 C.C bikes. But sadly the Discover 135 retains the 4 Speed Gear box. A 5 Speed Gearbox would have perfectly complimented the 12.9 bhp and completed the package. Even the Yamaha Gladiator and the Suzuki Heat/Zeus has 5 Speed transmissions.

With the launch of the Discover 135 there can be two possible situations for Bajaj Auto..

"Even if the Discover 135 dosen't sell well, Bajaj isn't going to incur significant loses since the Discover 135 shares majority of its parts with the other Discover models.."

  • The Discover 135 might become a hit and sell handsomely, meanwhile it might cannibalize the sales of the smaller Discover 112 and 125 C.C.


  • The Discover 135 C.C might not sell that well.



In the first situation Bajaj would be more than happy if customers prefer the feature laden but costly (than the Discover 112 and 125) Discover 135 over the 112 and 135.

In the latter situation, Bajaj isn't going to incur significant loses since the Discover 135 shares majority of its parts with the other Discover models.


Smart Business..!! Being an MBA myself, I can't help but admire the business strategies of Bajaj Auto.

Now lets see what the competition has in reply to this..




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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




2 Comments:

satya narayan das said...

it was my dream bike.now i feel like my dream come true as now iam ridin a dicover dtsi-135.thanks a lot

satya narayan das said...

it was my dream bike.now i feel like my dream come true as now iam ridin a dicover dtsi-135.thanks a lot

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