18 Memorable (Indian Motorcycle) Advertising Tags - My top 5

My top 5 memorable motorcycle ad tags..

Before I list out my top 5, let’s clarify a few things.

What is a tag line?

What comes to the mind when one comes across the lines, "Just do it"?
Most of us would instantly say, Nike. "Just do it", is probably one of the most famous tag line to be associated with a brand.

What does a tag line do?

A powerful tag line provides instant recognition to a product in a crowded market place. It makes the product stand apart from its rivals by clearly bringing out its USP (Unique Selling Proposition).

In case of Nike, the brand stands for / is positioned (in the mind of customers) as personal athletic achievement. Nike just wants you to go out and "just do it". The tag line also has to bring out the positioning of the product/brand.


My Top 5 Memorable Motorcycle Tags..

No.5. "More smiles per hour": TVS Victor

When the 110 cc TVS Victor was launched in August 2001, this particular tag line made the TVS Victor stand out among other models like the Hero Honda Splendor/Passion, Yamaha Crux and Bajaj Caliber

6 Expect KTM models (currently code named X-Street) in India by mid 2011

India would also get the KTM Model being developed for Europe by mid 2011

..the same news of the 1 lakh plus price tag for the small capacity KTM model is being flashed on other amateur sites/blogs as breaking news..!!

KTM is a name synonymous with high quality off road and adventure motorcycles. KTM also makes motorcycles meant for street use like its Supermoto models, the Duke 690, Super Duke 990 and the Superbike RC8.

But the smallest of these street models start at 450 cc (the 450 SMR Supermoto). Also unlike its off-road range, KTM till date doesn't have a 125 cc street to take advantage of the European licensing rules and the entry level learner's market.

KTM 125 X-Street:

For this very purpose of putting together a 125 cc entry level motorcycle (being called as X-Street on KTM's website) for European markets, KTM had joined hands with Bajaj.

According to KTM's website:

"The 125 cc street models, developed in cooperation with Bajaj, will be produced and launched (in Europe) at the end of calendar year 2010."

30 TVS Jive Test Ride Review.. Is it really " the no tension bike"..??

I check out the new 110 cc TVS Jive, India's first clutch less motorcycle..

If every shop around your house sell the same kind of stuff then from which shop would you buy? From any shop, after all what difference does it make?

after riding motorcycles with clutch for 18 years it actually is a bit awkward not to find one..

TVS understands this and instead of putting another 100-110 cc bike in the market, they have innovated and have launched India's first "clutch-less" motorcycle the Jive and have positioned it as "the no tension bike".

Looks: Nothing to excite, nothing to disappoint.

In the times of 100 cc bikes like the Honda CB Twister, the TVS Jive can be at best described as safe and conservative.

The Jive might not be a head turner, but there is nothing out of proportion on the Jive either, plus the bike is roomy enough even for tall guys.

The orange bike that you see here is a special color that TVS has provided for the demo bikes.

The Jive actually appeared cool and eye catching in this orange shade. According to me TVS should definitely think of providing this color as an option.

22 Royal Enfield Bullet 350 Twinspark launched in India (replaces the Bullet Standard 350)

With the Bullet 350 UCE, Royal Enfield replaces the engine of all its models in India with the UCE (Unit Construction Engine) Twinspark engine platform..

The UCE transformation of Royal Enfield models (in India) started with the Thunderbird Twinspark followed by the Classic (500cc & 350cc) models and then the Bullet Electra Twinspark.

Maybe someday I'll ride a Royal Enfield

With the Bullet 350 UCE finally making an appearance on the Royal Enfield website, the UCE transformation of Royal Enfield models in India is now complete.

Bullet 350 UCE

75 Honda CB Unicorn Dazzler launched [Photos, Price, Initial Details]

The CB Unicorn gets a jazzy sibling in the form of the CB Unicorn Dazzler..

Read the complete Test Ride Review of the Honda CB Unicorn Dazzler here: Honda CB Unicorn Dazzler: Complete Review

Back in 2004, when Honda was about to launch its first motorcycle for India, many bikers were expecting a lot from the world's biggest selling motorcycle brand. But when the 150 cc Unicorn was ultimately unveiled, there was almost a collective groan of despair from the enthusiasts of the country.

In 2010, the Indian motorcycle scene has evolved enough to accept mildly tuned 150 cc motorcycles as executive commuters

The simple lines of the Unicorn coupled with an engine that was tuned to delight the executive commuter, failed to capture the minds and hearts of the youth. In 2004 it was still early days for most Indians to consider a 150 cc motorcycle as an executive commuter.

Over the years, even though the Unicorn have managed to find a band of Honda loyalysts, compared to the presence of other 150 cc bikes on our roads like the TVS Apache, the Hero Honda CBZ Xtreme and of course the Bajaj Pulsar, the presence of the Unicorn has remained modest.

Honda seems to have taken a leaf out of its Unicorn experience and has launched a jazzy variant of the CB Unicorn, the CB Unicorn Dazzler. (Launch news)

If the Unicorn was blamed for being too conservative, the Dazzler tries to be diametrically opposite.

The engine of the Dazzler has been derived from the proven 150 cc mill of the Unicorn (with a 0.7 bhp increase), but it is the styling which has managed bikers to sit up and take notice.

Meanwhile Honda officials have stated that the CB Unicorn would continue to be in production along with the CB Unicorn Dazzler.

The CB Unicorn Dazzler is basically the same Unicorn Sports Concept that was displayed at the 2010 Auto Expo.

Photos: xBhp.com