2010 Honda (HMSI) Corporate TV Commercial..
Honda Motorcycles and Scooters India (HMSI) probably spends the least in terms of TV Commercials in India.. and for good reason too, TV Ads are quite costly and usually burns a big hole in the balance sheet of a company.
I couldn’t see even a single frame of the 150 cc Unicorn in it..!!
It wouldn’t be an exaggeration to state that a Honda product sells because of the Halo effect of the winged logo/Honda brand. It is therefore quite logical that HMSI tries to sell the Honda brand in its TV Ad rather than directly sell its products.
According to Honda, at the core of their philosophy are Three Joys - the joy of buying, the joy of selling and the joy of creating. And it is the quality, that is at the heart of this joy.
This particular TV Ad just tries to reinforce the same "Quality spreads Joy" philosophy.
The TV Commercial depicts common people along with their Honda 2 Wheelers and uses a remixed version of the rhyme "If you're happy and you know it clap your hands…"
One interesting observation is that although the commercial has many shots of almost all of the Honda 2 wheelers for India (including the 125 cc CBF Stunner and the recently launched 110 cc CB Twister), I couldn’t see even a single frame of the 150 cc Unicorn in it..!!
Hmmm.. an Unicorn upgrade definitely seems to be round the corner did I hear?
How do I rate the TV Commercial..?
Nothing exceptional, nothing to dislike.. I guess its ok. What do you think about the TV Ad..?? Does it work for you..??
Watch the video posted below.. click here, if one can't see the video.
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Disclaimer:
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.