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Mar 6, 2010

7 2010 Honda (HMSI) Corporate TV Commercial [Video]

2010 Honda (HMSI) Corporate TV Commercial..

Honda Motorcycles and Scooters India (HMSI) probably spends the least in terms of TV Commercials in India.. and for good reason too, TV Ads are quite costly and usually burns a big hole in the balance sheet of a company.

I couldn’t see even a single frame of the 150 cc Unicorn in it..!!

It wouldn’t be an exaggeration to state that a Honda product sells because of the Halo effect of the winged logo/Honda brand. It is therefore quite logical that HMSI tries to sell the Honda brand in its TV Ad rather than directly sell its products.

2010 HMSI Corporate TV Commercial

According to Honda, at the core of their philosophy are Three Joys - the joy of buying, the joy of selling and the joy of creating. And it is the quality, that is at the heart of this joy.

This particular TV Ad just tries to reinforce the same "Quality spreads Joy" philosophy.

The TV Commercial depicts common people along with their Honda 2 Wheelers and uses a remixed version of the rhyme "If you're happy and you know it clap your hands…"


One interesting observation is that although the commercial has many shots of almost all of the Honda 2 wheelers for India (including the 125 cc CBF Stunner and the recently launched 110 cc CB Twister), I couldn’t see even a single frame of the 150 cc Unicorn in it..!!

Hmmm.. an Unicorn upgrade definitely seems to be round the corner did I hear?


How do I rate the TV Commercial..?

Nothing exceptional, nothing to dislike.. I guess its ok. What do you think about the TV Ad..?? Does it work for you..??



Watch the video posted below.. click here, if one can't see the video.






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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.









Mar 5, 2010

1 Cool Websites on Indian Automobiles: Motoroids and Zigwheels

Two websites of note dedicated to Indian Automobiles..

The advent of the internet has drastically altered many aspects of our life.. and in the process disrupted many established business models as well.

For example: Thanks to the internet and easy availability of songs in the MP3 format, even an avid music buff like me haven't bothered to buy a single Music CD in probably the last 4-5 years..!! I know, that this might slowly kill the Music Industry.. and probably that is what is eventually happening. Can you name the popular music album or music video (forget the Bollywood stuff) doing the rounds these days?



Even MTV now proudly declares that it’s more of a reality show channel rather than a music channel. Gone are the days when the VJ’s used to play your requests (it sounds funny right? Why on earth would one call up just to watch a music video?)

Change is inevitable and its not survival of the fittest, but how fast one adapts to the changing environment that determines survival. There was once a time when I used to buy my favorite auto magazines every month without fail. I still do buy a couple of magazines occassionally, but I have to admit that the frequency has come down quite a bit. Is it because of the easily available information about bikes on the internet?

Internet Vs. Auto Publications

Why the auto related sites on the internet score over Traditional Auto Publications?


  • You don’t have to wait for a month

  • You can choose what you want to read

  • You don’t have to pay

  • You can take part in conversations
  • (via comments on Forums, blogs, social networking sites)

But there are also a few limitations associated with these Free Online Resources Vs. Established Publications.

There is no guarantee of authenticity on the information floating around on these sites and also most of the sites are hosted/maintained by "guys next door" like me and therefore they don’t enjoy enough credibility to be taken seriously.


Two Indian auto related sites with quality content


Motoroids.Com


Motoroids.Com

This site is just 7-8 months old but according to me it has a great promise of making it big as a reputed site. Motoroids gets its credibility from the fact that one of the founding members of the site is Amit Changani, ex-Bike India journalist.

The USP of Motoroids.com is a monthly e-mag which can be downloaded for free in PDF format.


Amit Changani

The articles are good, photographs are good and even the layout of the PDF e-mag is good.

But I think that the layout and design of the website is a bit amateurish and there is a definite scope for improvement here.

So far Motoroids.Com isn’t been backed by any big sponsor. Hope Motoroids makes it big. Just pay a visit to Motoroids.Com, it’s a promising site.





Zigwheels.Com


Zigwheels.Com

Zigwheels is backed by the Times group, a big media conglomerate. The Zigwheels site has been in existence since mid 2008. Apart from the site, Zigwheels also comes as a weekly supplement along with the Times of India news paper in a few major cities of India. Zigwheels also has a weekly TV progam on Times TV.


Zigwheels Tabloid: 1st Issue

Zigwheels Tabloid: 1st Issue

If that was not enough, Zigwheels have recently started coming in the form of a monthly tabloid. The other day I happened to pick up a few issues of it. The paper quality is glossy and is among the best found on Indian lifestyle magazines. But the most amazing part of this tabloid is that it is priced at an amazing 10 Rs!!!


Adil jal Darukhanawala

The Chief Editor of Zigwheels is Mr. Adil Jal Darukhanawala who is a celebrity among auto journalists of the country.

Prior to Zigwheels, Mr. Adil was also the chief Editor of Overdrive and Bike India magazines.

Visit the Zigwheels website..











Maybe the internet might not replace Auto magazines in the same way the music industry has been hit. The print medium is not totally possible to replace. After all people still read books and newspapers don't they?

But with changing times, internet ventures like Motoroids and Zigwheels are definitely welcome.



Some Indian Auto Magazines that I read:

















Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.








Mar 3, 2010

24 Suzuki GS150R Ownership Review [By Nikhil]

Nikhil Nayak from Bengaluru writes about his ownership experience with his Suzuki GS150R..

I would like to thank Nikhil for sharing the ownership experience of his Suzuki GS150R

Hi, I am Nikhil from Bengaluru. I bought my GS150 in August 09 and I’m writing this ownership review of my bike after the first 3 services.


Nikhil on his GS150R

[Nikhil's Email id: nik_88@rediffmail.com]


Looks and Design:

I guess I need not write a lot about the looks as the pictures give a better description, but would like to say a little bit about it. The design of the tank is the best part in my in my opinion. It’s bigger than most other bikes, but still manages to keep your legs comfortable around it. The seating position is upright, keeping your back and wrist comfy on long rides and a boon for long distance touring.


After test riding of the Honda Unicorn, it’s easily noticeable that the quality of switches in the Suzuki GS150 is superior and easy to operate. The only negative point could be that there’s no LED backlight in the switches (like those found on the Bajaj Pulsar’s) which if present can be a helpful feature for a first time rider.

The Digital Speedometer of the GS150 can surely get a person hooked on to it. I look at my Speedo at least once in 10sec to check which gear I’m riding in, the gear shift indicator with eco mode and power mode setting can go a long way for a person just learning to ride bikes.

The two trip meters provided in the speedometer helps a lot to calculate mileage and distance travelled.


Suzuki GS150R

Pros:

+ Smooth Engine

+ Decent Mileage (52-55 Kmpl)

+ Riding Comfort






Cons:

- Heavy Weight

- Slightly less initial pick up

- Poor tyre grip in wet







Engine Performance:

Since I usually ride within the city, I feel the performance is decent and comparable to other 150cc bikes. The initial pickup in first and second gears seems to be little low unless you rev the engine above 4k rpm, but once the bike gains momentum, you can accelerate better than most other bikes (I remember reading a review which said it accelerates from 30 to 70 in 3rd gear in 5.5sec, which is the same time pulsar 220 takes!!!).

I’m yet to check the top speed, but I’ve managed to touch 95 Kmph on Bengaluru roads with ease. The vibrations in the bike are almost nil (thanks to the engine balancer technology), similar to the unicorn if not better. At the same time, it also produces a sound similar engine grunt as Pulsars for those who prefer loud bikes.


Handling:

Though the bike may look big and bulky, handling is not a problem at all, I mange to ride zig zag through crowded roads with ease. The bike is stable when cornering at high speeds, the only thing that worries me is the MRF zapper Y rear tyre, which has poor grip in wet conditions.

Hauling the bike can be a big challenge though, it’s pretty heavy for a 150cc bike and weighs 149kgs, and I find it almost impossible to push the bike on an upslope due to its weight.


Gearbox:

The gears in the bike are really smooth, makes up shifting and downshifting a breeze.
The only problem you would face with gears is if you try to change from 6th gear to 1st gear continuously without releasing the clutch, but I guess it’s not a big deal anyways.


Mileage & Fuel Efficiency:

The mileage is pretty good considering the fact that it’s a 150cc bike. I manage to get 52-55 in start stop city traffic, occasionally revving to overtake other bikes and touching 80-90.

Suzuki GS150R

Conclusion:

In conclusion to my review, if you’re looking for a 150cc bike that looks good enough to make heads turn (yes, it may sound surprising, but I find people staring at my bike all the time and quite a few have even asked about the cost, mileage etc.), has decent performance, good mileage and comfort for long rides, you could consider GS150.

Thanks.







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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.









Feb 28, 2010

34 Bajaj Pulsar 135LS Vs Honda CBF Stunner Vs Honda Unicorn Vs Yamaha FZ-16. Bike India & Overdrive agrees with me..!!

Bike India and Overdrive in their Feb 2010 issue compares the Pulsar 135LS with the CBF Stunner and the Honda Unicorn and the Yamaha FZ-16

In my review of the Pulsar 135LS, I had said that this 135 cc bike can seriously shake up even the 150 cc category bikes. Well, even Bike India Magazine and Overdrive seems to agree with me.. no kidding!!

Bike India: Pulsar 135LS Vs CBF Stunner Vs Unicorn

Bike India: Pulsar 135LS Vs CBF Stunner Vs Unicorn


  • Bike India Magazine in its Feb, 2010 issue have compared the Pulsar 135LS along with the 125 cc Honda CBF Stunnner and the 150 cc Honda Unicorn. [Read the Bike India comparo on their website]


  • Overdrive in its Feb, 2010 issue has carried a comparo between the Pulsar 135LS, the Honda CBF Stunner and the Yamaha FZ-16.

Not only the Pulsar 135LS out performs the 125 cc CBF Stunner in both the comparisons, but according to Bike India and Overdrive magazines, the Pulsar 135LS also overtakes even the Honda Unicorn and the Yamaha FZ-16 respectively in performance..!!


Overdrive: Pulsar 135LS Vs CBF Stunner Vs Yamaha FZ-16

Overdrive: Pulsar 135LS Vs CBF Stunner Vs Yamaha FZ-16



Surprised..?? To know about the performance figures, get the Feb 2010 issues of these two magazines and read the comparos.




[Excerpt from the Bike India comparo:]

THE MOOLAH

In our country, the big question that follows fuel efficiency is the price. And this is the interesting part in this shootout. Honda retails the Unicorn at Rs 64,082, on the road in Pune and the Stunner at Rs 60,580, but the 2010 model will be dearer by another Rs 2,500 thus bringing its sticker price closer to the Unicorn at around Rs 63,000. (Drum roll) Presenting the party spoiler for the Japanese giant, the all-new Pulsar 135 LS comes with a smashing price tag of Rs 56,500 only. (Silence). It can save you Rs 6,500 of your (or your dad’s) hard earned money. Yes, you can spend it on your girlfriend we mentioned above or donate it to a charity...


THE WINNER

For those who don’t fancy the plain Jane, Bajaj has the answer for you. The Pulsar is a really good 135cc bike that balances the commuter aspect by giving you over 63km per liter of petrol and at the same time, it will make you overtake the city crawlers by its raw power. The price positioning and value for money aspect gives it an edge over its rivals. It is light weight, looks naughty and wears a bikini fairing. Settled then, don’t take the Pulsar 135 LS home. Take it for a ride, a really long one.






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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.







Feb 26, 2010

7 What is a "Superbike"? What is a "Super Sports" bike?

An attempt to demystify a couple of international motorcycle categories..

Show an average Indian a photo of the Suzuki Hayabusa and ask him, what kind of bike is it? The answer in most cases would be, SUPERBIKE..!!


Superbikes for a Common Indian
[The Common Man sketch: RK Laxman]

Proceed to show him the photo of a KTM 990 Super Duke, a 1000cc Yamaha FZ1 or even the Ninja 250R. The answer would still be SUPERBIKE. For most Indians the term Superbike is actually a generic name for a imported motorcycle with a big (in the Indian context) engine with a FAT rear tyre..!!

For someone who has been fed on a regular diet of 100 cc motorcycles, it is hardly surprising. To tell the truth, till not very long ago, even I used to loosely use the term "Superbike" to describe the exotic crotch rockets.


So what is a Superbike?


A quick browse through the websites of the 4 mighty Japs (Honda, Kawasaki, Suzuki and Yamaha) reveals that each manufacturer currently has at least two full faired, top of the line sports motorcycles (crotch rockets) from its lineup, a 1000 cc and another 600 cc.


Honda: CBR 1000RR and CBR600RR

Kawasaki: Ninja ZX-10R and Ninja ZX-6R

Suzuki: GSX-R1000 and GSX-R600 (Suzuki also has a GSX-R 750)

Yamaha: YZF-R1 and YZF-R6


To cut the long story short, the above mentioned 1000 cc bikes (also called as the liter class) are sometimes referred as "Superbikes" and the 600 cc models as "Super Sport" bikes.

The four Japanese manufacturers though have listed (in its websites) their 1000 cc and 600 cc models together under the "Super Sports" category and have not created a separate "Superbike" category for their 1000 cc models. At the same time, Ducati does categorize its 848 and 1198 as a "Superbike" on its website.





Why are they called so?

"Superbike" racing is actually a category of motorcycle racing and the "Super Sport" category of racing is a support class to the "World Superbike Championship". The motorcycles used for racing in these championships are basically derived from standard production models with tightly regulated modifications.

According to rules laid down, the "Superbike" racing motorcycles must have four-stroke engines between 750 cc and 1000 cc for four cylinder engines and between 850 cc and 1200 cc for twin cylinder motorcycles. The "Super Sport" racing motorcycles must have four-stroke engine with engines up to 600 cc for four cylinder and 750 cc for twin-cylinder bikes.

Therefore the production models, from which the racing bikes for the "Superbike" Championship and the "Super Sports" Championship are derived, are also sometimes referred to as "Superbikes" and "Super Sports" bikes respectively. These models are developed to perform on race tracks.


2009 WSB Yamaha R1

2009 WSB Yamaha R1



[For more on Superbike racing, click here]

[For more on Supersport racing, click here]

[Visit the World Superbike Championship website, click here..]









What is MotoGP?

MotoGP is the two wheeler equivalent of what Formula 1 racing is for cars. Motorcycles are specifically developed to participate in MotoGP.



125-150 cc motorcycles categorized as Super Sports?

Yamaha and Honda currently have two 125 cc models which they categorize as Super Sports. It’s the Yamaha YZF-R125 and CBR125R respectively.

Yamaha YZF R125Unlike the 1000 cc and 600 cc models, these two particular 125 cc models do not have a racing category to cater to and are basically beginners’ bikes. But due to the styling inspiration from the bigger 600-1000 cc bikes, the manufacturers have decided to brand these two 125 cc bikes under Super Sports category.

Even at the time of launch of the Yamaha R15 in India, it was marketed as India’s first Super Sports bike. Now it’s left to you to decide whether to accept whether the sub 600 cc models qualify as a Super Sports bike. Kawasaki though calls its Ninja 250R just as a Sport Bike and not as a Super Sports bike.


What about the Suzuki Hayabusa then?

Thanks to the Bollywood flick Dhoom and the Bollywood star John Abraham (once owner of the Hayabusa), the average Indian Joe at least recognizes the Hayabusa as a Japanese Superbike. But the 1300 cc Hayabusa is a bit heavy and big to be used as a motorcycle for racing and therefore is not a Superbike or a Super Sports bike. The Hayabusa is basically meant for attaining straight line speeds. For its Hyper performance the Hayabusa is often referred as a "Hyper Sports bike".


What about bikes like the KTM 990 Super Duke and Yamaha FZ1?

These motorcycles are designed more for street use rather than for the race track and can be categorized as "Street Bikes".



So there we have it, not every imported motorcycle with a big engine and a Fat rear tyre is a SUPERBIKE.





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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.