Hero gets a new corporate identity.. also the "Passion Plus" no more in its lineup
On July 29, 2011 Hero Honda officially droppped the Honda name and now is known as "Hero Motocorp". News source: IndianExpress
"Hero Honda Motors Ltd (HHML) was today formally renamed as Hero MotoCorp Ltd. In the run-up to the unveiling of its new global brand identity, the world's largest two-wheeler manufacturer received the necessary statutory approval from the Registrar of Companies (RoC) today for the changeover to the new name"
Earlier last month, the shareholders of the company had approved the changing of the name. Meanwhile.. Passion Plus removed from the company line up
Actually the "Passion Plus" model has been not available in the Showrooms for nearly a year now.. but it's only now that the "Passion Plus" model has been removed from the company's website. The products page now just shows the "Passion Pro" in its lineup.
Next in line to go should be the Splendor+ model as its upgrade the Splendor Pro has already been launched.
A New Logo will unveiled on August 9, 2011 in London.
Mr Wolff Olins, a part of the Omnicom group, had been hired to work on the new brand identity, including the brand architecture, brand name, brand logo and brand positioning. The company has also roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand.
Apart from the new name, nothing much else seems to have changed right now.. the models are still same & it uses the same old Honda derived engines. Maybe they will change too, but it could take some time.
So say "Good bye Hero Honda" and "Namaste Hero MotoCorp".
Related Posts
- Hero Honda Passion: [2001-2010] History/Timeline
- Hero MotoCorp's On/Off road for India spied
- Hero without Honda [Sep 2010]
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1 Comments:
Hasta la vista to Hero Honda Welcome to Hero Moto Corp, Sounds good the same way they have to innovate their own technology.
Why they choosen the new brand identity launch venue in London, why cant they unveil it on Aug 15th in Delhi. Oops may be they want show those English stupids how Indians are well developed....
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