Mar 26, 2007

2 Two Wheeler News: [March 2007]

Latest news from the world of Indian Two Wheelers..

  • Hero Honda Numbers improve by 12% (in Feb 2007), Bajaj Numbers decline by 2% (in Feb): Click here..

  • Hero Honda, TVS "count lost millions" in the Cricket World Cup 2007: Click here..

The increase in Hero Honda sales can be attributed more due to their increased focus on the 100 C.C segment (CD Deluxe for example). The CBZ Xtreme has done well than its previous 150 C.C non-achiever, the "Achiever".. but still the actual numbers have come from the 100 C.C segment.

"With India out of the Cricket World Cup in the first round.. Hero Honda and TVS must by ruing over its decision of spending around 15-25 crores for the World Cup.."

Question remains whether Hero Honda is making more profits than Bajaj..?? Hero Honda has launched an aggressive advertising campaign for its CBZ Xtreme. It is even advertising heavily during this 2007 Cricket World Cup. On the other hand Bajaj hasn't bothered to launch any advertisements (barring a few print ads) for its new Pulsar range.

Now with India out of the Cricket World Cup in the first round.. Hero Honda and TVS must by ruing over its decision of spending around 15-25 crores for the World Cup.

[Read my previous post: Bike Advertisements during Cricket WorldCup 2007]


  • Honda is more interested in the 100 C.C segment. To launch 100 C.C range: Click here..

Honda India Chief says: "Of course, 100 cc is Hero Honda’s major segment but it’s size is also the biggest in the motorcycle market. So there is more room for both companies to co-exist". But it is clear that if both Hero Honda and Honda caters to the same target segment of 100 c.c, then it can surely hurt the numbers of Hero Honda.



  • India to allow Harley Davidson import: Click here..

While The U.S will finally allow the entry of Indian mangoes.. Cool..!!



  • Bajaj might build Cars/4 Wheelers: Click here..

Please stick to making two wheelers Mr. Bajaj







Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




2 Comments:

Anonymous said...

I think, people are still going to watch the World Cup for the Australian matches. The last Australia-South Africa match was a real entertainer. So, its not a total waste spending all that money.

Payeng said...

Well some poeple might still watch it.. but for majority of Indians, it's over.

For me at least it's over.

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