Triumph all set to officially launch its India models on Nov 28 2013..
Its taken sometime but Triumph Motorcycles is definitely here in India. On Nov 28, 2013 Triumph will officially launch it India models. The model lineup originally planned for India has undergone some change though. The official Triumph India website is up and the model line for India is interesting.
Triumph will have to target Harley Davidson's Market share in India:
Exploiting Harley's Weakness in its Strength..
But
..by the time the "average desi biker" is ready with Rs. 7-9 lakhs for a bike.. he will have reading glasses
Of all the international motorcycle brands in India, Harley Davidson has been the most successful so far. According to reports Harley Davidson currently sell about 2,000 units per year in India. Thanks to Yamaha, Suzuki and Honda which are more interested in selling 100-150 cc commuters and automatic scooters, Harley's only competitor so far in India has been Kawasaki and Hyosung Motorcycles.
If Triumph has to make its mark in India, then it will have to make its maximum presence in the 6.0-9.0 lakh Rupees sweet spot which is currently dominated in India by Harley Davidson with its entry level model like the Iron 883 which is available at a price of around 6.7 Lakhs (ex-showroom).
Exploiting the Weakness in Harley Davidson's Strength..!!: