Honda Motorcycle and Scooters India (HMSI) in India.. the story so far
Back in 2007 according to me, the performance of Honda in India was pathetic. Its ambitions "Pulsar killer" the Unicorn was a dud, its other offering the 125 cc Shine was nothing to write about. It was a distant 4th (if I remember correctly) in terms of sales behind Hero Honda, Bajaj Auto and TVS Motor.
But in 2013, a lot has changed. Honda is now 2nd in sales comfortably overtaking TVS and just edging out Bajaj a couple of months back. Also a lot of maturity has come in me. I am no more the "over enthusiastic commentator" of 2 wheeler (motorcycle) stuff in India.
Honda's Race in India: Race between the Hare and the Tortoise
Honda's story in India so far can be summarized in 3 points [1] Persistence [2] Luck / Favorable market conditions [3] Brand image of Honda in India.
[1] Persistence: Even if the Unicorn was initially perceived to be a flop compared to the Pulsar, Honda persisted with it. And over the years the conservative nature of the Unicorn has actually become it's USP and now appeals to the conservative customer looking for a sober 150 cc motorcycle. Another example would be the 125 cc Shine, which was again a conservative model when it was launched. But over the years, it has now become an aspirational model for a 100 cc customer.