Mahindra tries hard to make its mark in motorcycles in India with its's Centuro..
Mahindra is a big business conglomerate with business as varied as manufacturing and selling commercial vehicles, tractors, lifestyle SUV vehicles, real estate and even IT (Satyam), Mahindra has made it a habit to become successful in everything that they do.
The above exactly was the sentiment that Mr. Anand Mahindra conveyed at the unveiling of the Centuro a few weeks back. Mr. Mahindra also pointed out that Mahindra already has the R&D, sales network, manufacturing in place. Above all a well known and strong Mahindra brand is already there.
According to initial ride reports of auto journalists, it seems that Mahindra has indeed impressed them with the ride experience of the Centuro. With Mahindra's first attempt the Stallio, it was obvious that the journalist were not too convinced with the product. But with the Centuro Mahindra seems to have made a decent product. But the question remains, is it enough?
Tough (wrong?) Segment to be in?