Royal Enfield starts teaser campaign for its new Bullet 500 model for India..
With a long waiting list for its Classic models, niche motorcycle maker, Royal Enfield has been on a Golden Run since the last couple of years. If looked at closely at R.E India's modus operandi, it is not difficult to notice that just with a single engine platform (the U.C.E engine) and two variants (350 cc & 500 cc), Royal Enfield has been running the entire show quite astutely.
Despite the Thunderbird and Classic models, it is the "Bullet" brand that still has a dedicated fan base in traditional Royal Enfield markets..
Now that's a good example of smart and efficient manufacturing.
- Thunderbird (350 cc & 500 cc)
- Classic (350 cc & 500 cc)
- Bullet (350 Twinspark & Electra Twinspark)- both 350 cc
Now very soon Royal Enfield is about the include a 500 cc variant under the Bullet brand in India. Right now there is a teaser microsite on the Royal Enfield Bullet 500. Click here to visit it..