16 What Mahindra2Wheelers actually needs to do.. but probably won't

There is some serious disconnect in what Mahindra is doing with its 2 wheeler portfolio and what it can/should do..

If you are an Indian just close your eyes and tell me the words that automatically come to your mind when you hear, “Mahindra”.

I bet that the words would be something like:

Jeep / SUV, Rugged/Strong, Off Road Vehicles, Outdoors / Adventure

Now open your eyes and lo behold, in front of you is kept the Mahindra Pantero/Centuro..!! I mean W#% right?

Now close your eyes again.. think about the words that come to your mind when you hear the name “Mahindra”.. open your eyes and if you see the following... what would be your reaction?

1 2013 Yamaha Fazer [New Colors]

New 2013 colors for the Yamaha Fazer..

Predictably the Yamaha Fazer gets new colors along with new colors for the 2013 Yamaha FZ -16/S..
No comments.

4 2013 Yamaha FZ 16/S [New Colors]

New Colors... Now this is stretching a bit too much.. and it is no longer cute

I had always considered the Yamaha FZ (series) as one of the most aesthetically pleasing motorcycles to have been launched in India. But mixing and matching with new bright colors every #@$%ing year is seriously getting on my nerves.

Far from the "Lord of the Streets" tag line, the FZ is now appearing more and more like those "Woodabe" dudes with over the top makeups and fancy feathers.. performing their annual "Yaake" in a bid to gain female attention.

Woodabe Men with makeup

14 Honda CB Trigger (not the rumoured CB150R) launched in India

The rumoured CB150R does not make it to India.. but what comes in is a CB Dazzler in new clothes

So it looks like the Auto Publications got it wrong. Honda did launch a naked motorcycle today (11 Mar), but instead of the rumoured CB150R what has been unveiled looks to be basically an updated CB Dazzler in new clothes.. with a new name, CB Trigger.


Photos: Motorbeam

Maybe Honda missed an opportunity here by not calling it the 2013 CB Dazzler

According to Honda, they want to position the CB Trigger between the CB Unicorn and the CBR150R. Isn't that where the CB Dazzler was supposed to be positioned? Looks like the CB Dazzler might be on its way out.

Honda has not revealed the prices of the CB and would be made public when booking opens next month. Deliveries are supposed to begin from May. The CB Trigger will be available in 3 variants.

1 Mahindra Mojo Spied.

Looks like Mahindra 2 Wheelers still has "Mojo" dreams..

IndianCarsBikes clicked photos of the Mahindra Mojo, the 300 cc motorcycle that was shown way back in Sep 2010 by Mahindra 2 Wheelers. The photos were cliked in the City of Pune, where the R&D center of Mahindra 2 Wheelers is located. It appears that Mahindra is still interested in launching the Mojo in India.



Mahindra totally clueless about motorcycles:

Mahindra is a great brand in India when it comes to making rugged, off road passenger and commercial vehicles. Their recent SUV the XUV500 is a huge success in India. But when it comes to making / designing motorcycles, it is very clear that the guys at Mahindra do not have much idea about it.