Mr. Ray speaks about DSK, brand strategy of DSK Hyosung, commitment to the Indian market and ambitions plans for the future..
SP: Hyosung has had 3 partners in India – Kinetic, Garware and now DSK. Kinetic and Garware were short lived. What can we expect from DSK?
SR: Let me clarify. Kinetic never had a partnership with Hyosung. Kinetic had just imported a few numbers of bikes and had sold it as limited edition along with their name on the bikes. It was merely a brand building exercise for them.
Shivapada Ray: GM - Sales and Marketing, DSK Hyosung
We will provide the most variety to the Indian customer in 250-700 cc
Hyosung did enter into a partnership with Garware and it went off very well. We sold around 600 vehicles in a year. And that is a very good number considering all of them were 650-700 cc vehicles. So far we have imported the vehicles as CKD (completely knocked down) kits from South Korea and assembled them here in India.
We now wanted to take it to the next level. i.e we were now looking to reduce the import content and manufacture as much as possible in India itself. Hyosung needed a partner which could bring in the additional capital and resources and the commitment to take it to the next level. Let me clarify that nobody wanted to sell off anything but when all the 3 parties involved (i.e Garware, DSK and ST Motors) sat together; they decided that it would be better for everybody that DSK now takes over the baton. DSK is a big business entity and are very serious about this new business venture.