Design sketches that show how the Next Gen Pulsar (200NS) was styled by Bajaj Auto..
Creating an automotive legend/cult is itself a rare event in history. But when it comes to upgrading an established automotive icon to the next level, it becomes an even tougher (and even a risky) task.
Posted below is the story of the evolution of such a cult motorcycle brand "Pulsar" in it's latest next gen avatar, the Pulsar 200NS.
“Well begun is half done” goes the popular saying. Even for automobiles/motorcycles the saying holds true in the form of “styling”. Get the styling correct and selling becomes superfluous. But the real challenge comes when one needs to upgrade a brand which becomes very popular. The manufacturer faces the dilema whether to go for an evolution (and risk playing it too safe) or for a revolution (and risk messing with the original design).












