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Dec 28, 2011

14 The 2012 Pulsar 135 gets “Speedlines” and a new Blue Color [Photos]

The 2012 Pulsar 135 gets new colors..

Now the entire Pulsar family gets the "Speedlines" color scheme..

New color schemes do not excite me that much. But the Pulsar 135LS which is a gem of a bike badly needed some new colors. So far Bajaj had provided the Pulsar 135 just with two colors, Red and Black.

After 2 years of being launched the “baby” Pulsar gets a new Blue color. Also the Pulsar 135 now gets the Pulsar “Speedlines” which is the marketing speak for a dual color theme for the Pulsars.

Dec 25, 2011

5 Next Generation Pulsars spotted once again..!!

Next Generation Pulsars caught being tested once again..

Next Generation Pulsar motorcycles were caught on camera while on their test runs. The images this time comes from IndianCarsBikes. The test mules seem to be the same ones that were spotted a month back.

From the photos it becomes clear that just as Mr. Bajaj had mentioned in an interview earlier this year, the Next Gen Pulsars indeed shares some common parts with the KTM 125/200 Duke (that Bajaj has co-developed with KTM and manufactured in India).

KTM 125/200 Duke Chassis

Dec 23, 2011

4 My Top 3 Dream Bikes

My current top 3 motorcycle dreams..

Flashback (Mid 1990’s): Back in those pre “internet-mobile phone” days any kind of FOREIGN motorcycle form was as desirable as Madonna of the 90’s. Any exotic motorcycle with a FAT rear tyre used to stir my raging teenage hormones.

The seed of economic reforms sown by Dr. Manmohan Singh in the early 90’s started to show its effect by the turn of the new millennium. As a result Hero Honda started the movement of satiating desi boy racer dreams in 1999 with the CBZ. The CBZ was the most stylish bike at that time made to Indian specs/money. In 2011 this movement has culminated in the form of Indians getting models like the Yamaha R15 and Honda CBR250R..!!

Dec 16, 2011

0 Review: "DSG Primal" Riding Gloves

Ownership review of my 4 year old DSG Primal "leather" Gloves..

"Wish it was available in size S (Small)": I got myself a pair of the DSG Primal gloves in October 2007. As I have small hands therefore I ordered size M (medium) since that was (and still is) the smallest size available. But I soon found out that size M on the DSG Primal is one size large for me. Due to the oversize it becomes clumsy for me to use my fingers with the gloves on. Therefore till date I have been able to use my DSG Primal gloves only on long rides.

Dec 14, 2011

2 Official Indian 2Wheeler Facebook Fanpages – a Study [2011]

A (2011) study of the Official Fanpages on Facebook of our Indian 2 wheeler brands/companies..

"I am always on Facebook" goes a popular TV jingle and that seems to be quite true with the latest generation armed with the latest “smart phones”. Heck..!! There are now even mobiles phones manufactured and marketed as "Facebook Phones"..!!

The question staring in everyone’s face undeniably is "Facebook से बच कर कहा जाओगे"?

Right now not being on Facebook is not the smartest thing to do, especially when one has a wonderful brand ..

.. so far only "desi" 2 wheeler companies have been active on Facebook..!!

[Note: Only "Motorcycle" Fanpages have been covered in this study]

This Facebook phenomenon also presents huge opportunities for corporate entities to reach out to its consumers. There already are a few Indian 2 Wheeler companies which are trying to leverage the reach of Facebook with their "Official Fanpage".

As the year 2011 comes to an end, posted below is a study of the Official Facebook Fanpages (compiled by myself) of our "desi" 2 wheeler brands/companies. Lets try to study the success/failure of these Fanpages and gain some insight on what it takes to create and maintain a vibrant Official Facebook Fanpage for our "desi" 2 Wheeler companies/brands.