A (2011) study of the Official Fanpages on Facebook of our Indian 2 wheeler brands/companies..
"I am always on Facebook" goes a popular TV jingle and that seems to be quite true with the latest generation armed with the latest “smart phones”. Heck..!! There are now even mobiles phones manufactured and marketed as "Facebook Phones"..!!
The question staring in everyone’s face undeniably is "Facebook से बच कर कहा जाओगे"?
Right now not being on Facebook is not the smartest thing to do, especially when one has a wonderful brand ..
.. so far only "desi" 2 wheeler companies have been active on Facebook..!!
[Note: Only "Motorcycle" Fanpages have been covered in this study]
This Facebook phenomenon also presents huge opportunities for corporate entities to reach out to its consumers. There already are a few Indian 2 Wheeler companies which are trying to leverage the reach of Facebook with their "Official Fanpage".
As the year 2011 comes to an end, posted below is a study of the Official Facebook Fanpages (compiled by myself) of our "desi" 2 wheeler brands/companies. Lets try to study the success/failure of these Fanpages and gain some insight on what it takes to create and maintain a vibrant Official Facebook Fanpage for our "desi" 2 Wheeler companies/brands.