A study in retrospect to understand why the "Victor" brand from TVS had failed..
According to an article published in Business Today:
"Victor, its (TVS) first indigenously developed product launched in 2001, did brisk business initially (selling as many as 40,000 units per month) before a multitude of problems such as rusting of the exhaust pipe, seepage of water into the petrol tank, malfunctioning of the lock, etc., surfaced and sank the product"
In that article senior R&D guys from TVS Motors have admitted that it was quality/durability issues which led to the TVS Victor’s demise. But is it really so?
Even the Bajaj Pulsar which was launched just a couple of months after the TVS Victor has had its fair share of quality issues in the past. Despite that, the Pulsar has now become a legendary brand among Indian Motorcycles.
Could there be some other factors which might have led to its demise?
Although the exact reason for the failure of the TVS Victor brand will remain unclear, posted below are a few of my hypothesis on what could have led to the demise of a once promising brand.