Should Mahindra launch the Mojo? Or should it not?
Why should Mahindra launch the Mojo?
1. Make a statement:
Show the established bike makers of India how to think beyond the 200-220 cc barrier. Get the attention of the bike enthusiasts. Build a reputation as a serious bike maker and thereby earn respect.
2. Get the crowds to the showroom:
The Stallio has been stalled (sorry couldn't stop myself), but according to Mahindra, it should be back in a couple of months.
Since Bollywood star and brand ambassador Aamir Khan has not been to convince the customer to go for the Stallio, the flashy Mojo should bring the crowds back to the Mahindra showrooms (and maybe convert them as Stallio customers).
3. Its a matter of pride now:
How can they not launch it after they have officially unveiled it?
Why Mahindra should NOT launch the Mojo?