26 years of a successful partnership officially ends.. Honda name to be evenually dropped.. What else does the divorce brings?
Not very long ago I had heard overheard a conversation that the word "Hero Honda" had found its way into a couple of contemporary folk songs of Rajasthan (a state which is dominated by Hero Honda models). I have not heard those songs myself but I totally understand the impact of models like Splendor/Passion have had in the life of middle class Indians.
On 16'th Dec 2010, Hero and Honda officially announced that both are finally going separate ways. So what does it mean for both the manufacturers and also for the middle class Indians who have been brought up on a staple diet of Splendor/Passions?