0 July 2010, 2 Wheeler Sales India

July 2010 sales numbers of our Indian 2 wheeler manufacturers.. July 2010 sales of Mahindra 2 Wheeler have been included here for the first time

Posted below are the July 2010, two wheeler sales numbers of our two wheeler manufacturers. As usual the growth story continues for ALL the two wheeler makers in India. This is in stark contrast to the global slowdown affecting the international 2 wheeler makers.

Its great to be selling in India..!!

Note:

The monthly sales figures include domestic sales as well as exports. Also it includes sales of all types of 2 wheelers (Motorcycles, Scooters, Mopeds etc.)

20 Yamaha SZ-X, SZ and YBR125 launched

Yamaha India launches two motorcycles (newspapers are saying 3 models, but actually 2 of them are just variants) today.. SZ-X and SZ (153 cc) and the YBR 125 (YBR 125 cc)

News Source: Economic Times, Photo Source: xBhp.Com

So what’s the USP of the Yamaha SZ and SZ-X?

The 153 cc engine of the SZ-X and the SZ has been derived from the FZ series of Yamaha 153 cc. Unlike the 14 Ps FZ engine, the engine of the SZ is mildly tuned to deliver 12.1 Ps of peak power. This probably has been done to boost the fuel efficiency of the SZ (the fuel efficiency of the FZ series not its strongest point compared to the other 150 cc bikes).

The SZ and SZ-X is priced at 49,000 and 52,000 (ex-showroom Delhi) and that seems to the USP of the Yamaha SZ and SZ-X. After all it even undercuts the Yamaha Gladiator 125 SS/RS by about 1000 Rs. Even the Pulsar 135LS is priced at about Rs. 51,000 (ex-showroom Delhi).

But the price cut also means that a few features like disc brakes has been omitted on both the bikes, and only the SZ-X gets the self start.

1 Memorable Advertising Tag lines: Part 2

Two of the most memorable Advertising Tag lines of our Indian motorcycles..

In my previous similar post, I rated my Top 5 memorable ad tag lines for our Indian motorcycles. But soon I realized (thanks to you guys) that missed out on a couple of truly classic ad tag lines.

Posted below are two such memorable tag lines.

Royal Enfield Bullet: "Everybody makes way for the Bullet"

In India the Royal Enfield bullet is regarded a true man’s bike, a symbol of machismo. The macho image is further enhanced by the thump of its exhaust note.

8 Yamaha R15 in Moto GP Colors could come to India..!!

A limited edition R15 in Moto GP colors have appeared in Colombia.. India should be the next logical step

The other day I saw a dude on the street on his R15. Initially the bike appeared like a white color R15, but on a closer look it became clear that the dude had actually custom painted his R15 in colors to mimic the YZR-M1 that Valentino Rossi rides in Moto GP for Yamaha.

The obvious Rossi "bhakth" was honest enough to paint 46 on the front and the rear of the bike and even had gone the extra mile to put even FIAT logo on the fairing.

..the R15 has already made to Colombia in Moto GP Colors

Even before sighting the above mentioned customized R15 in Moto GP colors, I was pretty sure that Yamaha India would launch the R15 in Moto its GP colors. After its "Yamaha Racing colors" and the "White Color" for the R15, an R15 in "Moto GP colors" obviously is the logical next "colorful" offering from Yamaha.

8 Yamaha SS125, New bike(?)

Yamaha SS125, it is a new bike or just a Gladiator 125 in new colors?

There has been no official announcement about this one, but a couple of days back a new (?) model appeared on Yamaha India's website.

Named as "SS125", this bike appears just as the 125 cc Gladiator in new colors. But a closer look at the product portfolio of Yamaha India on its website reveals that this particular model has been given an all together new name and branding.

Both the "SS125" and the "Gladiator Type SS/RS" are presented as different models on Yamaha India website. By the way the earlier "Gladiator Graffiti" model has been removed from the website.

Phew..!! one will definitely go bonkers keeping record of the changes.

But the question is does this "SS125" deserve an altogether new branding separate from the Gladiator brand? That too when it looks exactly like the Gladiator?