Soul Searching the reason for "Riding" the Motorcycle..
Being one with nature
Like the feel of wind in my hair
Gives a sense of freedom
These are some of the esoteric cliches that I often hear when someone is quizzed "Why do you ride..??" To me, the above reasons actually sound more like..
Being one with nature.. "Get Wet when it rains, Sweat when it's Hot & Freeze when it's Cold."
Like the feel of wind in my hair.. "You are not wearing a Helmet."
Gives a sense of freedom.. "From depending on Public Transport to get you places."
According to me, a few straight forward answers would actully be (in the "desi" context)
Can't afford a car right now
Ideal to commute from A-B
Tour/Visit/Experience new places
I think, I can make the Chicks/Girls look at me
Makes me feel "Definitely Male"/a "Hunk".
Gives that daily dose of Adrenaline Rush..!!
Honestly even I subscribe to a few of the above straight forward reasons. But somehow it still doesn't quite give me a strong explanation for my urge to get on the saddle. Maybe "If I have to explain it, you wouldn't understand."(found here..)
But let me try to give at least one reason as to..
"Why do I ride..?"
"I Ride maybe because its the closest that I can come to experience flying.."
Now why do you ride..??
Disclaimer:
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
Now See the Video...!!! [Those who can't see the video.. Click Here..]
Pure Poetry in Motion..!!
I am speechless.!!
Disclaimer:
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
Found a TV Advertisement of the yet to be launched TVS Flame on YouTube.. I liked it.
Update: July, 2010.- Surprisingly this particular TV Ad was never aired on TV.
I have just come across a TV Advertisement of the yet to be launched 125 cc TVS Flame on YouTube. I don’t think that the TV Ad has yet been aired on any TV channel so far. Also the bike itself has been taken for a "Heart Surgery" and should take a few more weeks before it can be launched nationally.
This is not the first time that a video of a TVS product has appeared on YouTube just before the launch of that particular model.
I think the advertisement should work because it adresses the foremost concern of Indian auto consumers..
i.e. "Mileage Kya Hai..??"
Probably even this time the video has found its way out on YouTube with the prior knowledge of TVS Boffins. If this indeed happens to be a calculated strategy, then I'd say that it is not a bad marketing strategy at all. Uploading videos on the internet doesn’t cost a thing anyway and there are always blokes like myself who are ready to dig out such videos and make it accessible to the target audience.
Have a look at the 30 second TV Advertisement. To sum it up, I liked it...
With every new launch, companies invest crores of rupees in advertising. And if the advertisements are not able to generate interest about the product then it is as good as dumping the crores of rupees down the drain.
As I has said in the post on the TV Advertisement of the XCD, "The main functions of a Good Advertisement" are..
To secure attention
To arouse interest
To bring about conviction
To produce action
To impress the memory
Basically an Advertisement must give you reason to watch it and in the process educate and generate interest in the product.
In case of this particular advertisement:
# Although the above TV Advertisement uses that same old (Ghisa-Pita)"Mileage/Fuel Efficiency" mantra to make its point and sell the bike, I liked the 'Cheeky' style of narration.
# Also in the process to bring about conviction, the short clip also shows off the "3 Valves" and the "CCV-Ti" engine of the TVS.
# TVS also shows off as its U.S.P (Unique Selling Proposition) the "Mileage Indicator" housed in the Digital Display of the Speedometer which shows the expected mileage that you can expect if you keep riding in that particular fashion.
# The TV Advertisement has a "Sticky Quality" to it and lingers in the memory for sometime.
[I remember the Fuel Injected 125 cc Hero Honda Glamour "PGM-Fi" also had a similar "Digital Mileage Indicator". Now did Hero Honda apply for a patent for it as well..?? Hmm, I guess not.]
In my opinion, the advertisement should work because it adresses the foremost concern of Indian auto consumers, i.e. "Mileage Kya Hai..??" (What is the average fuel consumption..??)
Maybe for a 150 cc and above segment bike, generating excitement about the product is more important. But for a 125 cc and 100 cc bike, fuel efficiency still happens to be the "Holy Grail" which consumers want.
But like my boss puts it: "In India, even Diesel engined Mercedes models sell more than the Petrol ones."
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
The other day I happened to stumble upon an article on Rediff.Com. The topic of the article was "Can India have cult brands?".
The best definition of "Cult Brand" in that article was provided by a professor of marketing from Indian Institute of Management, Bangalore (from where else can you expect?). The professor defined a "Cult Brand" as:
"One with focused, committed target customers
with high degree of reverence for the brand,
who are willing to put extraordinary effort to acquire and use the brand and
are willing to publicly demonstrate their love for the brand in an extraordinary manner."
From what I could make out, the opinion at the end of the article was:
"So far there hasn’t been a cult brand from India and there are doubts about whether India could churn out a cult brand of its own."
Well, what do you make of the following then..??
(Got the bike, got the attitude.. what about the Helmets dudes..??)
"Rider Mania" is a National annual event hosted by the members Royal Enfield clubs spread across the country.
Royal Enfield has been doing its part by sponsoring it.
Rider Mania 2008 was held in the city of Hyderabad on January 18'th and 19'th 2008.
The 2008 rider mania saw around 350 Royal Enfield riders congregate in the City of Hyderabad. Riders from places as far a Mizoram came for the annual event, which has become kind of a pilgrimage for a Royal Enfield rider.
I think that I can see at least one brand which might probably be inching towards attaining that "Cult Brand" status in India.
What do you think..??
Watch a short documentary about the Rider Mania 2008 on You Tube: Click Here..
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
This is not the first time that a video of a TVS product has appeared on YouTube just before the launch of that particular model.
