Just Shut up and Watch..!!
I am speechless.!!
This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
Found a Yamaha Press Ad on the Yamaha YZF-R15..
Found this one from here..
Pics/Photos of the Yamaha Gladiator Type-RS..
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This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
Found a TV Advertisement of the yet to be launched TVS Flame on YouTube.. I liked it.
Update: July, 2010.- Surprisingly this particular TV Ad was never aired on TV.
I have just come across a TV Advertisement of the yet to be launched 125 cc TVS Flame on YouTube. I don’t think that the TV Ad has yet been aired on any TV channel so far. Also the bike itself has been taken for a "Heart Surgery" and should take a few more weeks before it can be launched nationally.
This is not the first time that a video of a TVS product has appeared on YouTube just before the launch of that particular model.
Prior instances have been the Promotional video of the TVS Apache RTR 160 and that of the TVS Flame (promo video) itself.
I think the advertisement should work because it adresses the foremost concern of Indian auto consumers..
i.e. "Mileage Kya Hai..??"
Probably even this time the video has found its way out on YouTube with the prior knowledge of TVS Boffins. If this indeed happens to be a calculated strategy, then I'd say that it is not a bad marketing strategy at all. Uploading videos on the internet doesn’t cost a thing anyway and there are always blokes like myself who are ready to dig out such videos and make it accessible to the target audience.
Have a look at the 30 second TV Advertisement. To sum it up, I liked it...
With every new launch, companies invest crores of rupees in advertising. And if the advertisements are not able to generate interest about the product then it is as good as dumping the crores of rupees down the drain.
As I has said in the post on the TV Advertisement of the XCD, "The main functions of a Good Advertisement" are..
Basically an Advertisement must give you reason to watch it and in the process educate and generate interest in the product.
In case of this particular advertisement:
# Although the above TV Advertisement uses that same old (Ghisa-Pita) "Mileage/Fuel Efficiency" mantra to make its point and sell the bike, I liked the 'Cheeky' style of narration.
# Also in the process to bring about conviction, the short clip also shows off the "3 Valves" and the "CCV-Ti" engine of the TVS.
# TVS also shows off as its U.S.P (Unique Selling Proposition) the "Mileage Indicator" housed in the Digital Display of the Speedometer which shows the expected mileage that you can expect if you keep riding in that particular fashion.
# The TV Advertisement has a "Sticky Quality" to it and lingers in the memory for sometime.
[I remember the Fuel Injected 125 cc Hero Honda Glamour "PGM-Fi" also had a similar "Digital Mileage Indicator". Now did Hero Honda apply for a patent for it as well..?? Hmm, I guess not.]
In my opinion, the advertisement should work because it adresses the foremost concern of Indian auto consumers, i.e. "Mileage Kya Hai..??" (What is the average fuel consumption..??)
Maybe for a 150 cc and above segment bike, generating excitement about the product is more important. But for a 125 cc and 100 cc bike, fuel efficiency still happens to be the "Holy Grail" which consumers want.
But like my boss puts it: "In India, even Diesel engined Mercedes models sell more than the Petrol ones."
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This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
Hyderabad plays host to Rider Mania 2008..
The other day I happened to stumble upon an article on Rediff.Com. The topic of the article was "Can India have cult brands?".
The best definition of "Cult Brand" in that article was provided by a professor of marketing from Indian Institute of Management, Bangalore (from where else can you expect?). The professor defined a "Cult Brand" as:
From what I could make out, the opinion at the end of the article was:
Well, what do you make of the following then..??
(Got the bike, got the attitude..
what about the Helmets dudes..??)
"Rider Mania" is a National annual event hosted by the members Royal Enfield clubs spread across the country.
Royal Enfield has been doing its part by sponsoring it.
Rider Mania 2008 was held in the city of Hyderabad on January 18'th and 19'th 2008.
The 2008 rider mania saw around 350 Royal Enfield riders congregate in the City of Hyderabad. Riders from places as far a Mizoram came for the annual event, which has become kind of a pilgrimage for a Royal Enfield rider.
I think that I can see at least one brand which might probably be inching towards attaining that "Cult Brand" status in India.
What do you think..??
Watch a short documentary about the Rider Mania 2008 on You Tube: Click Here..
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This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
Do we really need fatter/wider rear tyres..?? or do we just want it..??
Correct me if I am wrong but it seems like Indian bikers/consumers seem to prefer a bigger/wider rear tyre on their bikes.
One doesn’t have to look beyond the modifications that guys/"desi" bikers carry out on their bikes. Fitting a loud exhaust and a wider rear tyre always happens to be among the favourite ones.
Actually fitting too wide a rear tyre also has the following negative implications.
Decrease the performance and fuel efficiency of the bike by increasing the "Rolling Resistance" and adding additional weight.
It can also adversely affect the handling of the bike.
"Give bikers what they WANT and they would move Heaven and Earth to get it."
Even if "Average Kya hai..??" (What's the average mileage..??) still happens to be the national anthem among "desi" bikers, surprisingly they also seem to prefer a wider rear tyre. So why do we seem to prefer a wider rear tyre..??
Reason #1: Aesthetics
Most of us who have seen a Super Bike are always in awe of the impossibly wide rear tyre that those exotic bikes possess. Who wouldn’t like to dream of riding a similar machine someday? So while we work towards that transition, we may want to ride something which shows off to the world that we are indeed riding something powerful (Whether what they ride is really powerful or not is a different matter altogether).
Reason #2: Safety
Normally a wider tyre at the rear gives the feeling that while taking sharp turns and while braking, such a tyre would provide with more contact patch and therefore would be a safer one as well.
But the other day a particular guy put forward his point of view on this..
"Most of the braking load is on the front tire and thats as thick as it needs to be. Shall i say it again, already tested and proven on the race track. You dont brake or corner half as much as that on the street".
Actually is it true. About 70-80 % of the braking in a motorcycle takes place on the front wheels. That’s exactly the reason why the front brakes are made more powerful on motorcycles.
Ok I understand.. But I would still say that a wider rear tyre is a "Psychological" need and maybe an "Emotional" need as well.
In the end it all boils down to what Bikers "Need" and what they actually "Want".. and I can safely tell you that "Give bikers what they WANT and they would move Heaven and Earth to get it."
Come to think of it, even Honda (HMSI) has to increase the size of the rear tyre of the New Unicorn from it earlier size 3.00 (inches) to size 100 (in mm).
Personal Experiences:
It is not just the size that matters but also the compound of what it is made of:
This is speaking from a personal experience of mine. I have a Yamaha RX100 (which my brother rides in Bangalore right now) and recently I went in for a rear tyre change. This time instead of going in for a tyre with fancy racing pattern, I went in for one with a simple pattern but which was made of "softer compound". The brand of this new tyre was "CEAT" and the tyre is called "SECURA".
I went for this tyre on the recommendation of my mechanic and boy was I impressed with the tyre..!! Although the "CEAT SECURA" did not have any fancy patterns, the grip from that tyre was very impressive.
Fitting an Wider aftermarket rear tyre:
This is speaking from my brother’s experience. My brother used to ride a Hero Honda CBZ (Original) back in Assam. After a few years he decided to replace the stock 100 section rear tyre with a 120 section tyre.. the bike did look cool from behind but according to his own words, the handling all went for a toss.
So the learning point here is that its better to stick to the stock tyre size. Going up one size (2.75 to 3.00 or 100 to 110) is should be ok, but going up more than one size would do more harm than good.
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This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.
Ride Review: Pulsar 200NS
KTM 200 Duke: Ride Review
Ninja 250R: Ride Review
Review: Daijya Carbon Fibre Helmet
How to Brake on Indian Roads
My Bike Trip to Tawang
