Mar 6, 2010

7 2010 Honda (HMSI) Corporate TV Commercial [Video]

2010 Honda (HMSI) Corporate TV Commercial..

Honda Motorcycles and Scooters India (HMSI) probably spends the least in terms of TV Commercials in India.. and for good reason too, TV Ads are quite costly and usually burns a big hole in the balance sheet of a company.

I couldn’t see even a single frame of the 150 cc Unicorn in it..!!

It wouldn’t be an exaggeration to state that a Honda product sells because of the Halo effect of the winged logo/Honda brand. It is therefore quite logical that HMSI tries to sell the Honda brand in its TV Ad rather than directly sell its products.

2010 HMSI Corporate TV Commercial

According to Honda, at the core of their philosophy are Three Joys - the joy of buying, the joy of selling and the joy of creating. And it is the quality, that is at the heart of this joy.

This particular TV Ad just tries to reinforce the same "Quality spreads Joy" philosophy.

The TV Commercial depicts common people along with their Honda 2 Wheelers and uses a remixed version of the rhyme "If you're happy and you know it clap your hands…"


One interesting observation is that although the commercial has many shots of almost all of the Honda 2 wheelers for India (including the 125 cc CBF Stunner and the recently launched 110 cc CB Twister), I couldn’t see even a single frame of the 150 cc Unicorn in it..!!

Hmmm.. an Unicorn upgrade definitely seems to be round the corner did I hear?


How do I rate the TV Commercial..?

Nothing exceptional, nothing to dislike.. I guess its ok. What do you think about the TV Ad..?? Does it work for you..??



Watch the video posted below.. click here, if one can't see the video.






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This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.









7 Comments:

Anonymous said...

this is what I think of the TV ad- boring and nothing exciting, just like its products. typical honda :-)

Sankoobaba said...

its typical honda..its perfect for the honda brand..
still i love pulsar and apache ads..they are perfect too..
HH ads are the most rubbish..

bikeadvice said...

Some fancy ad agency convinced Honda that this is a good ad. May be entertaining but it does not sell the product. Why would someone be convinced of buying a Honda bike just because some people are dancing in the ad.

Corporate ads are not just bad. They absolutely suck. Next to war, marketing is where billions are wasted every year globally

Knight Rider said...

Pls dont be so stupid...Ads,They doesnt always make ppl but produts...But it is used for publishing..I know atleast 30 ppl who are crying to get the song...This was col...they are just trying to poromote Honda by projecting Children's Innocence..Thats all..I wud say that the music is really catchy

Knight Rider said...

Pls dont be so stupid...Ads,They doesnt always make ppl but produts...But it is used for publishing..I know atleast 30 ppl who are crying to get the song...This was col...they are just trying to poromote Honda by projecting Children's Innocence..Thats all..I wud say that the music is really catchy

bikeadvice said...

Some fancy ad agency convinced Honda that this is a good ad. May be entertaining but it does not sell the product. Why would someone be convinced of buying a Honda bike just because some people are dancing in the ad.

Corporate ads are not just bad. They absolutely suck. Next to war, marketing is where billions are wasted every year globally

Anonymous said...

this is what I think of the TV ad- boring and nothing exciting, just like its products. typical honda :-)

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