Mar 5, 2008

10 TVS Flame TV Ad/Commercial. [Thumbs up from me..!!]

Found a TV Advertisement of the yet to be launched TVS Flame on YouTube.. I liked it.

Update: July, 2010.- Surprisingly this particular TV Ad was never aired on TV.

I have just come across a TV Advertisement of the yet to be launched 125 cc TVS Flame on YouTube. I don’t think that the TV Ad has yet been aired on any TV channel so far. Also the bike itself has been taken for a "Heart Surgery" and should take a few more weeks before it can be launched nationally.

This is not the first time that a video of a TVS product has appeared on YouTube just before the launch of that particular model.

Prior instances have been the Promotional video of the TVS Apache RTR 160 and that of the TVS Flame (promo video) itself.


I think the advertisement should work because it adresses the foremost concern of Indian auto consumers..

i.e. "Mileage Kya Hai..??"

Probably even this time the video has found its way out on YouTube with the prior knowledge of TVS Boffins. If this indeed happens to be a calculated strategy, then I'd say that it is not a bad marketing strategy at all. Uploading videos on the internet doesn’t cost a thing anyway and there are always blokes like myself who are ready to dig out such videos and make it accessible to the target audience.

Have a look at the 30 second TV Advertisement. To sum it up, I liked it...


[Those who can't see the video, Click here..]

With every new launch, companies invest crores of rupees in advertising. And if the advertisements are not able to generate interest about the product then it is as good as dumping the crores of rupees down the drain.

As I has said in the post on the TV Advertisement of the XCD, "The main functions of a Good Advertisement" are..

  • To secure attention

  • To arouse interest

  • To bring about conviction

  • To produce action

  • To impress the memory

Basically an Advertisement must give you reason to watch it and in the process educate and generate interest in the product.

In case of this particular advertisement:

# Although the above TV Advertisement uses that same old (Ghisa-Pita) "Mileage/Fuel Efficiency" mantra to make its point and sell the bike, I liked the 'Cheeky' style of narration.

3 Valves of the TVS Flame
# Also in the process to bring about conviction, the short clip also shows off the "3 Valves" and the "CCV-Ti" engine of the TVS.

# TVS also shows off as its U.S.P (Unique Selling Proposition) the "Mileage Indicator" housed in the Digital Display of the Speedometer which shows the expected mileage that you can expect if you keep riding in that particular fashion.

# The TV Advertisement has a "Sticky Quality" to it and lingers in the memory for sometime.

Mileage Indicator on the TVS Flame

    [I remember the Fuel Injected 125 cc Hero Honda Glamour "PGM-Fi" also had a similar "Digital Mileage Indicator". Now did Hero Honda apply for a patent for it as well..?? Hmm, I guess not.]




In my opinion, the advertisement should work because it adresses the foremost concern of Indian auto consumers, i.e. "Mileage Kya Hai..??" (What is the average fuel consumption..??)

Maybe for a 150 cc and above segment bike, generating excitement about the product is more important. But for a 125 cc and 100 cc bike, fuel efficiency still happens to be the "Holy Grail" which consumers want.


But like my boss puts it: "In India, even Diesel engined Mercedes models sell more than the Petrol ones."







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Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




10 Comments:

srinidhi said...

Well,TVS has gone ahead and said that the mileage of the bike is 112/lt(in the ad).Trying to get ahead of Bajaj eh...?

Sankoobaba said...

TVS-->is playing fuel efficiency card..
while bajaj(XCEED)---> is playing value for money card....
who will win...??

Anonymous said...

"Although the above TV Advertisement uses that same old (Ghisa-Pita) "Mileage/Fuel Efficiency"...the same thing has been shown by Bajaj in XCD ad...remember...

srinidhi said...

I know this comment does not belong in here,but still,have you seen the new Bajaj ad where many P220&200's stunt side-by-side.I've seen it a couple of times on TV and it just rocks.Sadly I could not capture it on my camera.I've not checked out whether it's on youtube but hope you put it on your blog soon.

Payeng said...

@Srinidhi & Sankoobaba,

According to me all 125 cc Indian bikes deliver almost the same mileage (+/- 5 Kms) under actual riding conditions.


@Anonymous,

"the same thing (Mileage) has been shown by Bajaj in XCD ad...remember..."


Yes, I do.. and that's why I liked the 'Cheeky' narration style of this ad.

Prakash said...

hey payeng...seems dat u had been to Nandi hills sometime back...how did u find d ride...

been there a few months back...found the highway very boring...d only gud parts were the ghats near nandi hills

do u know any other gud spots near blore

Payeng said...

Hi Prakash,

Please e-mail me with your queries in the future.. I do not want the comment section to become a "Question-Answer" section..

Anyway, If you are looking for Hilly Rides.. you can try a trip to "Ooty"

Payeng said...

Hi Prakash,

Please e-mail me with your queries in the future.. I do not want the comment section to become a "Question-Answer" section..

Anyway, If you are looking for Hilly Rides.. you can try a trip to "Ooty"

Payeng said...

@Srinidhi & Sankoobaba,

According to me all 125 cc Indian bikes deliver almost the same mileage (+/- 5 Kms) under actual riding conditions.


@Anonymous,

"the same thing (Mileage) has been shown by Bajaj in XCD ad...remember..."


Yes, I do.. and that's why I liked the 'Cheeky' narration style of this ad.

srinidhi said...

Well,TVS has gone ahead and said that the mileage of the bike is 112/lt(in the ad).Trying to get ahead of Bajaj eh...?

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