Oct 17, 2007

0 Hero Honda celebrates Two Crore (20 million) bikes in India..!!

Hero Honda completes Two Crore bikes in India..!!

India’s (and also the World's) largest two-wheeler manufacturer, Hero Honda Motors Ltd (HHML) has launched its two crore (20 millionth) bike in the country.

According to the company press release (Dated: October 12, 2007):,

    "The 20th million motorcycle was unveiled at a glittering ceremony here today, by Mr. Brijmohan Lall, Chairman, HHML, Mr. Pawan Munjal, MD & CEO, HHML, and Hero Honda brand ambassador and Bollywood superstar Mr. Hrithik Roshan."

Mr. Pawan Munjal, says

    There are not many countries in the world with a population of two crore people, and here we are – a Company with an unprecedented customer base of two crore, and growing.

    In a country of a billion people, it signifies a Hero Honda bike in every 50 people.

    This achievement is indeed reflective of the brand loyalty and the trust that Hero Honda has built amongst its customers over the years.”

To commemorate this achievement, Hero Honda has announced a campaign called "Hero Honda Country", which aims to touch the hearts and minds of customers across the length and breadth of the nation (which basically means that Hero Honda wants to reinforce its nunber one position in the minds of the India consumer).

As part of the campaign, an event called "HERO HONDA BIKE-A-THON" has been flagged-off simultaneously from eight cities – Srinagar, Kolhapur, Katihar, Kolkata, Kakinada, Kanyakumari, Chennai and Mangalore. The bikers, riding a range of Hero Honda bikes, will traverse thousands of kilometers, before converging near Delhi towards the end of this month.

Great going Hero Honda. But how about setting aside a few crores of Rupees for an R&D of your own..?? Agreed matching the Honda Technology isn't easy but what if tomorrow Honda decides to part ways.

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