Jul 11, 2007

1 Bajaj Pulsar Vs. CBZ Xtreme Vs. TVS Apache Vs. Honda Unicorn.. On Google Search..!!

Want to know which is the most searched 150+ CC motorcycle brand in India on the internet..??

Google has a cool feature called “Google Trends”. It gives you a chance to see the way the World has been searching a particular word on Google.

“TVS Apache”, “CBZ Xtreme”, “Honda Unicorn” all managed more number of searches than “Bajaj Pulsar” during the time of their respective launch

All you have to do is to enter up to five topics (words separated by commas) and you will get to see and compare how often these words has been searched in Google over time. It also shows in which geographic regions people have searched for them most. The results are displayed in easy to comprehend Graphical format.


Google Trends

It just occurred to me that with “Google Trends” I could see the way people have been searching for “Bajaj Pulsar”, “TVS Apache”, CBZ Xtreme and the “Honda Unicorn” (essentially the 150 C.C motorcycle category). So I entered these words separated by commas in “Google Trends” search bar and hit the submit button.

And Presto..!! Here are the results..


Bajaj Pulsar, TVS Apache, CBZ Xtreme Search Trend

Bajaj Pulsar, TVS Apache, CBZ Xtreme Search Trend


Search Trends in Different Locations

Search Trends in Different Locations



Observations:

  • “TVS Apache”, “CBZ Xtreme”, “Honda Unicorn” all managed more number of searches than “Bajaj Pulsar” during the time of their respective launch. But..


  • Search for “TVS Apache”, “CBZ Xtreme” and “Honda Unicorn” has waned over time


  • Search for “Bajaj Pulsar” has increased at a steady rate and currently tops the search list


Bajaj Pulsar, CBZ Xtreme, Honda Unicorn Search Trend

Bajaj Pulsar, CBZ Xtreme, Honda Unicorn Search Trend



Are these “Search Trend” of any significance..??

    It is interesting to note that the present search results also mirror the sales figures in the 150 C.C segment. Doesn’t it..?? The Pulsar leads the sales charts as well as the hearts and minds of the consumer.

    After all only when the consumer is interested in your brand, he/she is going to consider buying it.

    The “Search Trend” is of course limited to the search done on the Internet (actually "Google Search" only) and definitely desen't promise complete information of the actual interest generated by a brand. Nevertheless I think that there is a link with the “Search Trends” results and the sales performance of these brands. After all only when the consumer is interested in your brand, he/she is going to consider buying it.

    Google Trends could provide Brand managers with useful information regarding their respective brands. “Search Trends” also reflects in a way the changing consumer tastes in a brand over time. The Bajaj top brass has indeed done a very good job of keeping the alive the excitement around the “Pulsar” brand. On the other hand the other brands (TVS, Hero Honda, Honda) haven’t been able to sustain the “Initial” interest generated by their 150 C.C models.




So what’s your take on the Google “Search Trends”..??







Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.




1 Comments:

Anonymous said...

Thanks mate. Only after reading your article did I come to know the existence of a fantastic research tool called google trends. Though I am late in finding out about google trends and also posting a comment, I am glad I took a look at your blog. Cheers and keep up the good work.

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