Apr 14, 2007

10 Pulsar 200 TV Advertisement. (Video)

The Pulsar 200 TV Advertisement..!! Shot in Cuba.

The 90 second TVCommercial shot with a mega budget exceeding Rs 1 crore by advertisement agency Ogilvy & Mather is set in Havana, Cuba; the ad shows two bikers stuck in an intense traffic jam. They then decide to have a private race as to which one can race ahead of the jam the quickest. So, they split up and look for alternative routes, no matter how impossible.


The concept of "Free-Biking" has been introduced in the Advertisement. Free biking basically is the test of a biker’s ability to maneuver his bike anywhere he wishes to.



With an international location and an Arabian sound track for the ad, Bajaj probably makes its intention clear of becoming a Global Brand. The same Advertisement can be used in any of the export markets of Bajaj.

Bajaj has also gone in for a New tagline of "Distinctly Ahead" a change from it earlier "Inspiring Confidence" tagline.





Input From: Agency Faqs



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10 Comments:

DEBANJAN said...

Well the ad is very nice...
specially the Arabic song...it really sounds nice!!

suraj.s said...

hi guys see this video guys are racing in pulsar its good to know pulsar is used in latin america for racing.
http://www.youtube.com/watch?v=qiU4a-LRwmw

Payeng said...

Thanks for the Video link Suraj...

I'll write a post on it soon

Anonymous said...

Wow!! Amazing ad...cool song also..:)
But never try that in ur p200 ;)

Saji

Anonymous said...

Here's the video of making this ad.
http://www.youtube.com/watch?v=_1BJSTctjvc&mode=related&search=

saji.

kamal anjelo said...

cool ad...music is great too

Anonymous said...

The ad was shot in Malaysia... not in CUBA!!

sanchit said...

hey guys....i was hoping if anyone knows the title and the artist name of the song played in the bajaj bike commercial????....wud very much appreciate an answer.

Arnold said...

Hey the ad is great n all but does anyone knw who tht girl in the elevator is??

Anonymous said...

hey.. can anyone tell me who the girl in the elevator is????...

She's hot!!!

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