11 Bad Boys + Bad Bikes = Bad Girls..??

How "sex sells"... even while selling bikes..

The other day I came across this in Hindu Business Line..

"With competition hotting up, it is all hard-sell these days. A foreign motorbike manufacturer, deciding to live the brand, went to extreme lengths at a recent launch. To emphasise the cool, youth focus of the bike, the launch was in the pub of a five-star hotel. Journalists were stamped with flashy `full throttle' tattoos before being let in. And then the company's top management walked in, in the "bad" biker gear, complete with dark glasses, black T-shirts, and thick, shiny chains. . Hold on, the bike was apparently not targeted at the "bad boys." But, according to one company official, at "boys who want to attract bad girls". "Baad girls," he emphasised, leaving the journalists a bit confused about what exactly he had in mind..."

I therefore took it as my duty to educate the ignorant what "Bad Girls" means and why are these "Bad Girls" so important for Motorcycle manufacturers..

"Marketers have successfully used the female form to sell stuffs ranging from Shaving Kits, Boxer Shorts to yes... Cars & Bikes.."

I always believe that a male species (any species for that matter) has only two concerns in its life...

• Food and
• Female of its species

Even for humans it is not so different.. the two concerns now translate for men as...

• Money and
• Mate...

Almost all the decisions we make in our life revolve these two.. for example we slog our bottoms off so that we can have enough of Money which in turn increases our prospects of finding a good mate.. the clothes we wear, gadgets we own, houses we live in, all should reflect our bank balance and thereby get the attention of the opposite sex..

Lets face it, even if you are a married man.. you would still love the idea of making pretty heads turn towards you.

Marketers have always taken advantage of this fact and have successfully used the female form to sell stuffs ranging from Shaving Kits, Boxer Shorts to yes... Cars & Bikes..

Now about Bad Girls... who are they..??

They can be found as pillion riders of cool dudes, wear short skirts and tank tops along with an attitude... stuff, teenage wetdreams are made off..!! See the TVS Apache Ad for more..

They will be impressed if you are able to reach a destination faster on your bike than her boyfriend... might even dump him for you.. Something Like the Bajaj Pulsar 180 DTSI "Fear the black" Advertisement suggests..

They will jump up with joy when you perform an Impossible "Evel Knievel" style jump over them using Only a 125 C.C engined bike... ...like in the Yamaha Gladiator Advertisement..!!


So you see... Bad Girls do exist, but only in your Bad mind.. and in Bike Commercials of course..!!

Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.