5 Autocar India: The Early Bird

"The Early Bird catches the worm"

Goes a popular proverb and it seems Autocar India has taken it seriously. Yesterday I got down from the bus at the Trichy Bus Station after spending my weekend in Bangalore. At the bus station to my surprise I found the "December" issue of one of my regular auto mags, the Autocar India in one of the news stands.

I had noticed earlier that issues of the Autocar India mag used to come a good 3-4 days before the beginning of the month (of which the issue is supposed to be). But this was a good 10 days before the month of November had ended and here I was with my December issue Autocar India in my hands..!!

I'd say its a smart strategy of Autocar India. Of late there has been an increase in the number of Auto related mags (I don't even have an exact count how many are out there)... And once a person buys a 50-60 Rs. mag, the chances of him buying another mag (which would have almost the same content) becomes less. Therefore its better to be the "Early Bird" and "Catch the Worm".

Nevertheless, one week should be more than enough, if there is any effort to shave off a few more days, then Autocar better make its publication a fortnightly instead of a monthly.

Disclaimer:

This is to remind that the Views or Opinions in the blog are entirely mine unless explicitly stated. The Views and Opinions published in this blog should in no way be related to any other person or organization associated -- directly or indirectly -- with me.